Events Marketing Manager

Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we’re transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions. We serve many of the world's largest accounting and law firms, including EY, Grant Thornton, and Latham & Watkins, and process over 1 billion work activities annually that have never been collected and aggregated before Laurel’s AI Time platform. Our team comprises top talent in AI, product development, and engineering—innovative, humble, and forward-thinking professionals committed to redefining productivity in the knowledge economy. We're building solutions that empower workers to deliver twice the value in half the time, giving people more time to be creative and impactful. If you're passionate about transforming how people work and building a lasting company that explores the essence of time itself, we'd love to meet you.About the Role:Laurel is looking for an Event Marketing Manager to own the planning, execution, and optimization of our event marketing strategy, including trade shows, conferences, and custom prospect experiences. This person will ensure our events effectively showcase our brand, generate qualified leads, and help accelerate sales cycles. The ideal candidate will excel at project management, cross-functional collaboration, and creating compelling event experiences that stand out in the market.Key ResponsibilitiesTrade Show & Conference ManagementLead the planning and execution of Laurel's presence at industry trade shows and conferencesManage booth design, logistics, staffing, and promotional materialsCoordinate with vendors, venues, and internal stakeholders to ensure successful event executionOversee event budgets and track ROI metricsProspect Experience CreationDesign and execute unique experiences for prospects in active sales cyclesCollaborate with sales teams to identify high-value prospects and customize event approachesCreate memorable interactions that accelerate the sales processCross-Functional CoordinationServe as the central point of contact for all event-related activitiesCollaborate effectively with sales, design, product, and executive teamsClearly define roles and responsibilities for each event to prevent miscommunicationDevelop comprehensive event briefs and timelines to keep all stakeholders alignedEvent Marketing StrategyDevelop and refine our event marketing strategy to maximize impactResearch and recommend new event opportunities aligned with our target marketsCreate messaging and promotional strategies for pre, during, and post-eventAnalyze event performance and provide recommendations for future improvementsEvent Experience DesignCreate compelling booth designs, interactive experiences, and promotional materialsWork with creative teams to develop event-specific branding and messagingSource and manage appropriate swag, promotional materials, and raffle itemsEnsure consistent brand presence across all event touchpointsQualificationsRequired3-5 years of experience in event marketing, preferably in the B2B technology sectorProven track record of successfully managing trade shows, conferences, and customer eventsStrong project management skills with ability to manage multiple events simultaneouslyExcellent communication and interpersonal skills for cross-functional collaborationExperience managing event budgets and vendor relationshipsUnderstanding of sales cycles and how events support the sales processHistory of measuring and optimizing event ROIPreferredExperience with B2B SaaS or AI company eventsKnowledge of event marketing technologies and platformsExperience working with design teams and creative agenciesFlexibility and Logistics:Location: This role will be hybrid and based at our office in San Francisco at least 3 days per week.Additional Benefits: Comprehensive medical/dental/vision coverage with covered premiums, 401(k), and additional benefits including wellness/commuter/FSA stipends.Visa Sponsorship: Unfortunately we are unable to sponsor visas at this time.Compensation: Competitive salary, generous equity, comprehensive medical/dental/vision coverage with covered premiums, 401(k), additional benefits including wellness/commuter/FSA stipends; For candidates located in San Francisco, California, the range for this role is $125,000 to $165,000 USD. Final compensation amounts will be determined based on several factors including candidate experience, technical qualifications and expertise and may vary from the amounts listed.What happens if my kid or I are sick on a workday? Take all the time you need! We’ll cover for you. And send you some soup. Why join Laurel:To date, we've secured significant funding from renowned venture capitalists (Google Ventures, IVP, Anthos, Upfront Ventures), as well as notable individuals like Marc Benioff, Gokul Rajaram, Kevin Weil, and Alexis OhanianA smart, fun, collaborative, and inclusive teamGreat employee benefits, including equity and 401KBi-annual, in-person company off-sites, in unique locations, to grow and share time with the teamAn opportunity to perform at your best while growing, making a meaningful impact on the company's trajectory, and embodying our core values: understanding your "why," dancing in the rain, being your whole self, and sanctifying timeWe encourage diverse perspectives and rigorous thinkers who aren't afraid to challenge the status quo. Laurel is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are not able to support visa sponsorship or relocation assistance. If you think you'd be a good fit for this role, we encourage you to apply, even if you don’t perfectly match all the bullet points in the job description. At Laurel, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. Every day, we aim to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!

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