Enterprise Marketing Manager

FERMÀT enables eCommerce brands to transform clicks into conversions with highly-personalized , 1:1 dynamic shopping experiences.We've raised $30M+ to date and are backed by Bain Capital Ventures, Greylock, QED, and other top angels and commerce investors. Located in SF, Austin, NYC, and Bangalore, we're looking to expand our 70+ person team to build the future of eCommerce! After announcing our $17M Series A, FERMÀT is one of the fastest growing companies at this stage in the US.FERMÀT is the leading AI-native funnel management platform built for e-commerce marketers. We empower brands to create and manage delightful customer experiences across multiple channels in minutes. Our platform helps businesses transform their digital presence through intelligent, data-driven funnel creation that strengthens customer acquisition and drives measurable results. With FERMÀT, e-commerce teams can rapidly built, test and iterate on their customer journey while maintaining brand consistency across every touchpoint.About the Role:As a Enterprise Marketing Manager at FERMÀT, you will spearhead our targeted marketing efforts to key accounts with significant growth potential. Working directly with our Head of Sales, you'll craft personalized campaigns and lifecycle strategies that showcase how FERMÀT transforms e-commerce experiences.This role is pivotal in accelerating our revenue growth with enterprise accounts. Reporting to the CMO, you'll have the opportunity to build our ABM function from the ground up, with clear paths for advancement as our business expands.Responsibilities:Develop and implement comprehensive ABM strategies for enterprise accountsLead lifecycle marketing efforts, creating personalized journeys from awareness through retentionExecute targeted outreach campaignsWork closely with the Head of Sales to align marketing initiatives with sales goals and gather account intelligenceIdentify and prioritize target accounts based on revenue potential and strategic importanceCreate personalized marketing campaigns, content, and experiences that resonate with key decision-makersManage our ABM technology stack to support account identification, engagement tracking, and personalizationDesign and execute multi-channel ABM programs across email, direct mail, events, and digital advertisingTrack and measure ABM program performance, including engagement metrics, pipeline impact, and ROIAnalyze campaign results and provide actionable insights to improve future ABM initiativesRequirements:Bachelor's degree in Marketing, Business, Communications, or related field5+ years of B2B marketing experience, with at least 2-3 years focused on account-based marketing strategiesStrong expertise in marketing systems and technology platforms (marketing automation, CRM, analytics tools)Experience leading lifecycle marketing programs for key accountsProven track record of developing and executing successful ABM campaigns that deliver measurable resultsStrong understanding of B2B sales processes and buyer journeysExperience with ABM platforms and marketing automation tools (e.g., Default, Unity, Salesforce, Notion, Clay, Apollo etc)Excellent project management skills with ability to manage multiple campaigns simultaneouslyStrong analytical skills and experience using data to inform marketing decisionsExceptional communication and presentation skillsExperience in SaaS or e-commerce marketing preferredBenefitsCompetitive salary + equity packageComprehensive health, dental, and vision insurance for you and all your dependents.Retirement benefits:US: 401(k) plan with 4% matchingIndia: Provident Fund with 12% matching4 months of paid parental leaveUnlimited PTO policy (with minimum 5 days PTO / quarter!)WFH stipendMonthly wellness stipendOriginally posted on Himalayas

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