Email & SMS Marketing Analyst

EverQuote is a leading online marketplace for insurance shopping, and they are seeking an Email & SMS Marketing Analyst to build their upper-funnel lifecycle program from the ground up. This role involves planning and executing email and SMS campaigns, collaborating with various teams to enhance targeting precision and campaign performance. Responsibilities Own the planning and execution of email and SMS campaigns for Upper Funnel and Marketing Services audiences (e.g., education, brand nurture, re-engagement, lead warm-up) Build, schedule, and QA campaigns end-to-end in the email/SMS platform and ensure they adhere to brand guidelines, compliance requirements, and deliverability best practices Drive the definition, maintenance, and evolution of audience segments for Upper Funnel and Marketing Services email and SMS programs Partner with stakeholders to improve targeting precision, personalization, and segment logic based on user behavior and data availability Own the development and execution of email and SMS creative for Upper Funnel campaigns, including subject lines, body copy, and message variants Design, launch, and evaluate creative tests (e.g., subject lines, send times, message framing, CTAs, layouts), using results to inform future campaigns Build and maintain a library of high-performing templates, messages, and creative patterns by audience and funnel stage Analyze campaign performance data using marketing platforms and internal reporting tools Optimize campaigns, audience strategies, cadence, and testing based on performance insights Build the Upper Funnel and Marketing Services email/SMS programs by owning pilots, experiments, and new flows Skills Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field 1-4 years of experience in email, SMS, CRM, lifecycle marketing, or a closely related digital marketing role (agency or in-house) Hands-on experience using at least one modern email marketing platform (e.g., Iterable, Klaviyo, Mailchimp, Salesforce Marketing Cloud, or similar) Familiarity with core lifecycle/email concepts: List management and segmentation, Consent/opt-out handling, Basic deliverability concepts (bounces, complaints, sender reputation), A/B testing and campaign experimentation Comfortable working with data in spreadsheets and/or reporting tools to answer basic performance questions Impeccable attention to detail and process discipline for building, QAing, and launching campaigns Strong communication skills Ability to prioritize and manage multiple campaigns and tasks in a fast-paced, test-and-learn environment Basic familiarity with SQL or BI tools for more advanced analysis (can be learned on the job) Company Overview EverQuote is an independent insurance marketplace and is a free service that helps consumers compare quotes on auto insurance. It was founded in 2010, and is headquartered in Cambridge, Massachusetts, USA, with a workforce of 201-500 employees. Its website is Company H1B Sponsorship EverQuote has a track record of offering H1B sponsorships, with 15 in 2025, 6 in 2024, 10 in 2023, 14 in 2022, 17 in 2021, 16 in 2020. Please note that this does not guarantee sponsorship for this specific role.