Email Marketing Specialist / Coordinator

We run a business-to-business website, Advisera.com, selling online compliance and training products for small and medium-sized companies worldwide. By making complex compliance frameworks easy to understand and practical to implement, we’ve built a strong reputation in the Compliance Solutions space.

We are looking for an Email Marketing Specialist / Coordinator who will help execute and optimize our email campaigns — from newsletters and product updates to promotional campaigns and customer surveys.

This is a hands-on operational role, focused on writing emails, building campaigns, and improving performance through analysis and testing.

Preferred working hours: CET time zone (Central European Time).

Your responsibilities:

- Writing various types of email content (product promotions and updates, newsletters and content announcements, customer surveys and onboarding messages, email sequences and drip campaigns, etc.)

- Building, scheduling, and managing campaigns

- Monitoring campaign performance (open rates, CTR, conversions, etc.)

- Preparing monthly performance reports

- Proposing improvements based on data and testing results (e.g., A/B testing, segmentation)

- Suggesting ideas for promotional campaigns

- Coordinating email campaigns with website promotions and the marketing calendar

Requirements:

- Proven experience in email marketing, preferably for B2B or digital products

- Strong copywriting skills adapted to email formats and audiences

- Ability to track, analyze, and interpret key performance metrics

- Analytical mindset combined with creativity

- Strong attention to detail

Bonus:

- Experience aligning email campaigns with website CTAs and landing pages

- Experience with segmentation and lifecycle marketing

- Hands-on experience with HubSpot

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