Email Marketing Specialist
We are looking for an Email Marketing Specialist to join our client based in Feasterville Trevose, Pennsylvania. This role is 4 days per week on site. This role offers an exciting opportunity to drive customer engagement and retention through strategic communication efforts. Salesforce Marketing Cloud experience is highly desired! On site days are non-negotiable.Responsibilities:• Design and implement lifecycle email campaigns, including onboarding, post-purchase communications, and customer re-engagement.• Develop automated workflows to enhance campaign efficiency and customer experience.• Monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversions, and retention, to identify opportunities for improvement.• Leverage data insights to refine and optimize email strategies for maximum impact.• Conduct A/B testing to enhance email content, timing, and delivery.• Collaborate with cross-functional teams to align email marketing efforts with broader business goals.• Manage and maintain Salesforce Marketing Cloud to ensure smooth campaign execution.• Plan and execute email campaigns that align with CRM strategies and customer segmentation.• Stay updated on industry trends and best practices to continually improve email marketing initiatives.
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