Email Marketing Manager (Shopify + Mailchimp + B2B ) – Full Ownership Role

We are a growing pet brand selling across multiple platforms including Shopify (direct-to-consumer) and Faire (B2B wholesale). We are looking for a highly capable Email Marketing Manager who can take full ownership of our email channel and turn it into a meaningful revenue driver. This is not just a strategy or design role. You will be responsible for planning, writing, sending, and optimizing all email campaigns. Key Context: We have an existing Mailchimp email list that has not been fully utilized We are actively selling on Shopify and want to increase repeat purchases We also sell on Faire (wholesale), which requires a different messaging approach We are currently not maximizing email as a revenue channel Responsibilities: 1. Email Strategy & Execution Plan and execute all email campaigns Send 1–2 campaigns per week Continuously test and improve performance 2. Mailchimp List Optimization Audit and clean our existing list Segment customers (buyers, non-buyers, inactive, etc.) Run re-engagement campaigns Extract immediate revenue from the list 3. Shopify (DTC) Email Marketing Set up and manage flows: Abandoned cart Welcome series Post-purchase upsell Increase repeat purchases and customer lifetime value 4. Faire (B2B Wholesale) Outreach Create and send outreach messages to wholesale buyers Drive reorders and bulk purchases Suggest and execute promotional campaigns 5. Reporting & Optimization Track performance of all campaigns Report on: Revenue generated Open rates / click rates What worked vs what didn’t Continuously improve results What We’re Looking For: Proven experience managing email marketing end-to-end Strong experience with Shopify email marketing (Klaviyo or Mailchimp) Ability to drive revenue, not just design emails Understanding of both DTC and B2B messaging (big plus) Someone proactive who takes ownership Important: You will be fully responsible for executing and sending emails. We are not looking to manage this day-to-day — we want someone who can own this channel. To Apply: Please include: Examples of campaigns you have personally managed and sent Results (revenue generated, performance metrics) Your approach to monetizing an existing email list How you would handle both Shopify (DTC) and wholesale (B2B) email differently Goal: We want to turn email into a consistent and growing revenue channel for the business. Looking for someone who takes ownership and delivers results.