Email Marketing Manager - Contract to Hire

Job Title: Full-Time Email Marketing Manager (DTC Ecommerce) – Revenue Optimization & Lifecycle Strategy About Us We are a fast-growing ecommerce agency managing multiple brands across supplements, peptides, lifestyle, FMCG, health, grooming, and more. Email is one of our largest revenue channels, and we are looking for a full-time team member who can take complete ownership of email marketing and maximize revenue for each client. This is a long-term, full-time position — not for someone juggling multiple freelance clients. We want someone strategic, organized, and highly skilled in lifecycle marketing. Role Overview You will be responsible for growing, nurturing, and monetizing email lists across several ecommerce brands. From strategy → execution → optimization, you will own the entire email marketing ecosystem. Your responsibilities include building flows, crafting campaigns, segmenting audiences, analyzing performance, and ensuring all technical integrations are working seamlessly. Your core mission: Maximize email revenue Improve customer retention & LTV Grow the list with qualified subscribers Create a high-converting lifecycle for every client Key Responsibilities Email Strategy & Revenue Growth Create and execute a weekly/monthly email revenue plan for multiple DTC ecommerce brands Identify revenue opportunities through segmentation, automation flows, and optimized sending cadence Develop seasonal, promotional, product-launch, and evergreen strategies Work directly with leadership to plan major sales events (Black Friday, Cyber Monday, product drops, VIP events, etc.) List Growth & Lead Capture Optimize onsite forms, popups, and flyouts for max conversions Ensure 100% of all customers are captured into the email ecosystem after every purchase Build list-growing funnels (quizzes, gated content, SMS-to-email, giveaways, etc.) Implement new tactics for expanding subscriber bases consistently Technical Setup & Platform Management Manage platforms such as Klaviyo, Omnisend, Mailchimp, ActiveCampaign, or others as needed Ensure flawless integrations with: Ecommerce platforms (WooCommerce, Shopify, etc.) SMS tools Popups/forms CRMs Webhooks Monitor list health, deliverability, authentication (SPF, DKIM, DMARC), and sender reputation Troubleshoot issues with automations, segmentation, or tracking ⚙️ Automation & Flow Buildout Build, maintain, and optimize all essential flows, including but not limited to: Welcome Series (non-buyer & buyer) Abandoned Cart Flow Checkout Abandonment Browse Abandonment Post-Purchase Flow (cross-sell, education, loyalty) Winback Series Replenishment / Subscription Reminders VIP Loyalty Series Sunset & List Cleaning Flow Review/UCG Automation You should be able to build flows from scratch, optimize existing flows, and ensure they fire correctly. Content, Copy, & Campaign Management Plan and send weekly campaigns for multiple brands Write high-converting subject lines, preview text, and email copy Work with creative teams (designers, editors) to produce images/GIFs/templates Maintain brand identity across all communications Ensure mobile-first design & high deliverability Performance Tracking & Reporting Report daily/weekly on email revenue, deliverability, and engagement Run A/B tests on: Subject lines Sending times Content/product angles CTAs Template design Segments Identify gaps and growth opportunities Recommend improvements to increase open rate, click-through, conversion rate, and LTV Requirements Experience 2–5+ years in email marketing for ecommerce brands Deep understanding of email lifecycle, segmentation, and retention Strong experience with Klaviyo or Omnisend (major plus) Experience working with high-volume ecommerce accounts Ability to manage multiple brands simultaneously Skills Strong copywriting ability Strong understanding of ecommerce behaviors & buyer psychology Knowledge of deliverability principles Comfortable with light HTML/template editing Organized, detail-oriented, and proactive Able to think creatively and strategically Understands how email interacts with SMS + paid ads funnels Preferred Skills (Not Required) SMS marketing experience Graphic design/basic creative editing Experience with ecommerce CRO & funnel strategy Knowledge of WooCommerce or Shopify basics What We Offer Full-time long-term role Opportunities for growth Ability to own the entire lifecycle channel for multiple brands Freedom to implement winning strategies A fast-paced, performance-driven environment How to Apply Please include: Your experience with Klaviyo/Omnisend or similar tools Examples of flows you’ve built Campaigns or calendar examples you’ve managed Your expected full-time monthly salary A brief explanation of how you approach maximizing email revenue Apply tot his job