Email Marketing Help for CPA CPE Course Business

I run a U.S.-based CPA continuing education company. My niche is self-study CPE courses for federal accounting, internal controls, financial reporting, and government finance professionals.

My website is www.federalfinancecpe.com

. I currently have five courses on the site. I use LearnWorlds to host the courses, and LearnWorlds has some email automation features.

I also have a YouTube channel called @FederalFinanceCPE, where I post videos on federal accounting and related topics.

I need help creating a simple email marketing plan that I can actually use.

The goal is to turn current users, course buyers, and new leads into future course buyers without sounding too salesy.

What I Need

I am looking for someone to help me create:

An initial email to my current list

This email should let people know I will start sending useful federal accounting CPE updates, course information, and related resources.

A simple drip campaign

I want a short email sequence for people who create an account, take a free course, buy a course, or show interest in a course.

Reusable email templates

I want templates I can use again for future courses, course reminders, sales emails, YouTube video updates, and helpful content emails.

An email calendar

I would like a simple 60 to 90 day email plan. I need ideas for what to send and how often to send it.

Deliverables

For this project, I would like:

One welcome or reintroduction email

A drip campaign outline

5 to 8 draft emails or email templates

A simple 60 to 90 day email calendar

Recommendations for how to connect my website, email list, courses, and YouTube content

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