Email Marketing Campaign Specialist
Job DetailsAbout Railbookers:
At Railbookers, we believe that the journey is just as fulfilling as the destination. Life onboard is full of opportunities, new experiences, and rewarding relationships.
We’re a team of diverse, talented people from around the world. As we continue to expand internationally, we strive to ensure that our culture remains alive and well -that we remain aligned and engaged. Global movements don’t spring from one individual. It takes an entire team to make an impact and do something BIG. At Railbookers, we encourage every employee to identify areas of opportunity within the organization.
Every single person at Railbookers has a passion for travel, which explains why we’re so avid about encouraging our customers to get out and discover the world for themselves. Most importantly, we embolden you to be yourself and enjoy the work you do on a daily basis. We like having a great time at work, not just outside of it.
Job Overview:
Railbookers Group is looking for an Email Marketing Campaign Specialist who is passionate about all things email marketing, strategy, and conversion. The Email Marketing Campaign Specialist will work closely with our email and global marketing teams to lead strategic drip/nurture campaigns and execute emails.
Responsibilities and Duties:
Work directly with Railbookers Group brands and the global marketing team to turn email marketing into a key revenue driver by using strategic content and drip campaigns to get potential customers to purchase.
Work with Analytics department to identify additional opportunities using analysis and reports to create campaigns with a goal to increase conversion.
Work with multiple teams from concept to execution of campaign. Lead brainstorming meetings to identify opportunities, messaging, and goals for each campaign.
Manage projects to deliver the desired results in a timely manner.
Work with Digital Designer and Webmaster to ensure that desired messaging is executed throughout all digital platforms.
Work with the VP of Marketing and Marketing team to plan and execute our web-based marketing strategy to grow our market position.
Other duties/responsibilities as needed.
Qualifications
Quick learner with strong attention to detail required.
Strong project management and organizational skills
Deep understanding of marketing and sales processes
Knowledge in marketing automation processes including lead management, campaign management and online marketing.
Understanding of the customer path to purchase
Metrics-driven
Marketing experience at Railbookers Group or similar
Experience with email marketing using a CRM.
Experience with Marketo is a plus.
What we Offer:
Work from Home
Generous PTO Package
Bonus and Incentive Plans
Medical, Dental, and Vision Insurance Including Optional HSA, Gym Membership Contributions and Healthy Actions incentive (sponsored by Cigna)
Employee Assistance Program
Short-term/Long Term disability Plan
Employer sponsored Life Insurance
Annual Reimbursements for Home Office (office expenses, phone, internet)
Employer-Matched 401(k)Familiarization Trips (Get paid to experience our vacations!)
Employee and Family/Friend Travel Discounts
Corporate Discounts through Working Advantage
Employee Referral Bonus
Cross-Departmental and Advanced Training Opportunities
Anniversary, Birthday, and Recognition Perks
Years of Service Awards
Apply To This Job
At Railbookers, we believe that the journey is just as fulfilling as the destination. Life onboard is full of opportunities, new experiences, and rewarding relationships.
We’re a team of diverse, talented people from around the world. As we continue to expand internationally, we strive to ensure that our culture remains alive and well -that we remain aligned and engaged. Global movements don’t spring from one individual. It takes an entire team to make an impact and do something BIG. At Railbookers, we encourage every employee to identify areas of opportunity within the organization.
Every single person at Railbookers has a passion for travel, which explains why we’re so avid about encouraging our customers to get out and discover the world for themselves. Most importantly, we embolden you to be yourself and enjoy the work you do on a daily basis. We like having a great time at work, not just outside of it.
Job Overview:
Railbookers Group is looking for an Email Marketing Campaign Specialist who is passionate about all things email marketing, strategy, and conversion. The Email Marketing Campaign Specialist will work closely with our email and global marketing teams to lead strategic drip/nurture campaigns and execute emails.
Responsibilities and Duties:
Work directly with Railbookers Group brands and the global marketing team to turn email marketing into a key revenue driver by using strategic content and drip campaigns to get potential customers to purchase.
Work with Analytics department to identify additional opportunities using analysis and reports to create campaigns with a goal to increase conversion.
Work with multiple teams from concept to execution of campaign. Lead brainstorming meetings to identify opportunities, messaging, and goals for each campaign.
Manage projects to deliver the desired results in a timely manner.
Work with Digital Designer and Webmaster to ensure that desired messaging is executed throughout all digital platforms.
Work with the VP of Marketing and Marketing team to plan and execute our web-based marketing strategy to grow our market position.
Other duties/responsibilities as needed.
Qualifications
Quick learner with strong attention to detail required.
Strong project management and organizational skills
Deep understanding of marketing and sales processes
Knowledge in marketing automation processes including lead management, campaign management and online marketing.
Understanding of the customer path to purchase
Metrics-driven
Marketing experience at Railbookers Group or similar
Experience with email marketing using a CRM.
Experience with Marketo is a plus.
What we Offer:
Work from Home
Generous PTO Package
Bonus and Incentive Plans
Medical, Dental, and Vision Insurance Including Optional HSA, Gym Membership Contributions and Healthy Actions incentive (sponsored by Cigna)
Employee Assistance Program
Short-term/Long Term disability Plan
Employer sponsored Life Insurance
Annual Reimbursements for Home Office (office expenses, phone, internet)
Employer-Matched 401(k)Familiarization Trips (Get paid to experience our vacations!)
Employee and Family/Friend Travel Discounts
Corporate Discounts through Working Advantage
Employee Referral Bonus
Cross-Departmental and Advanced Training Opportunities
Anniversary, Birthday, and Recognition Perks
Years of Service Awards
Apply To This Job