Ecommerce Measurement and Attribution Specialist
What This Role Is We are an ecommerce brand (£200–£1,000 AOV) looking for someone who can move fast and tell the truth. This is not a reporting role. This is a measurement and decision-support role. If you need weeks to “explore the data”, do not apply. What You Will Do (First 14 Days) Audit Meta, GA4, CAPI, and conversion events Build a clean MER baseline (weekly and monthly) Analyse revenue lift with time lags (7–45 days) Design a holdout test to prove incrementality Build a lightweight MMM (no overengineering) Launch a post-purchase attribution survey Deliver a clear recommendation on Meta’s real impact What You Must Be Able to Do Non-negotiable GA4 ecommerce analysis without hand-holding Understand incrementality vs attribution Build time-lag models Work directly in Sheets, Looker, or Python Explain conclusions clearly to non-technical people Nice to Have MMM experience SQL or Python Ecommerce brands with long buying cycles How We Will Evaluate You You will be asked to: Explain how you would prove Meta incrementality in 14 days Show an example of lag analysis you’ve done Explain why ROAS lies for high AOV ecommerce If you answer with dashboards and screenshots only, you will not pass. Engagement Contract or fractional Immediate start Clear scope, fast delivery Paid for output, not time Apply tot his job