E-commerce Paid Media Manager (Google Shopping/PMax + Meta) — ROAS focused

Job Overview We’re an established e-commerce company spending $15–20k/month across Google Shopping, Search, Performance Max, and Meta. Our #1 KPI is ROAS / profitability, and we’re looking to replace our current contractor with a senior performance operator who can own strategy + execution. We are a B2B e-commerce company in the construction/building materials space. Our catalog includes technically specific products and compatibility-dependent items, and many customers search using trade terms, brand + part numbers, and spec-driven keywords. Because of this, we need someone who is willing to dive deep into our product categories, learn how contractors and installers search, and build campaigns that reflect real-world buying behavior (not generic DTC ecommerce tactics). Responsibilities - Manage + optimize Google Shopping, Search, and PMax - Manage Meta prospecting + retargeting - Improve account structure to support higher ROAS - Research best B2B advertising tactics - Write ad copy, source graphics if needed (graphic design a plus) - Identify wasted spend and implement controls (negatives, segmentation, audience strategy) - Work with our team on testing direction and reporting (hooks, angles, formats) - Ensure tracking integrity (Shopify + GA4 + Google Ads + Meta Pixel/CAPI) Requirements - Proven ecommerce experience with Shopping/PMax - Strong Meta performance experience -Comfortable working with Shopify stores - Able to explain optimization decisions clearly (no fluff) - Put roas-first in your proposal - Excellent written and spoken English required (native-level fluency). Apply tot his job