E-Commerce Marketing Manager
About the position The E-Commerce Marketing Manager will play a pivotal role in Cricut's digital presence across various platforms in North America, including Amazon, Walmart & other marketplaces. We are looking for a creative individual, passionate about the crafting space, who thrives taking ownership & working in a fast-paced environment. Duties will include product page setup management, asset creation, paid search & display management, & partnering with each platform to provide the best customer shopping experience. The ideal candidate will work closely with sales, product marketing, & social media teams to harmonize our brand image across all e-commerce channels. Responsibilities • Product page setup & management for Amazon • Owning paid media strategy (On & Off-Platform) for Amazon, including campaign setup, optimizations, & reporting • Partnering with each channel's advertising teams for unique opportunities • Structure & own marketing plans that align with each channel's sales growth goals • Creation & management of brand store content • Creation of custom carousel images, enhanced content (Basic & Premium A+), & other digital assets • Experiment with all marketing/advertising tactics Amazon has to offer (Content A/B Testing, Email Campaigns, Brand Posts, etc) • Owning & launching media strategies for up-and-coming e-commerce platforms • Partnering closely with internal teams to manage the catalog lifecycle, lead successful product launches, & ensure Cricut's image is harmonized across all e-commerce platforms Requirements • Bachelor's degree in business, marketing, graphic design, or related fields • 3-5 years of experience in digital marketing • 2-3 years of experience with Amazon Vendor Central or Seller Central • 2-3 years of experience with Amazon Advertising or similar e-commerce advertising platforms • Photoshop/ image design experience strongly preferred • Experience partnering with cross-functional teams from sales & operations to product & brand marketing • Previous experience or willingness to learn content management platforms (Salsify) • Passion for the customer - willing to go above & beyond to understand the consumer, & provide the best-in-class shopping experience • Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload Benefits • Competitive Medical, Dental, and Vision coverage • 401(k) match • Generous PTO • Yearly lifestyle stipend to support wellness and passions • Exclusive employee discounts Apply tot his job