Downstream Marketing Manager- Immunoassay Portfolio
Job Summary
Meridian Life Science is seeking a Downstream Marketing Manager to lead all downstream marketing activities for the Immunoassay portfolio. This role is responsible for translating product strategy into compelling, market-facing programs that drive awareness, adoption, and revenue growth.
The Downstream Marketing Manager will work closely with Product Management, Digital Marketing, Sales, and Commercial Operations to ensure consistent messaging, strong value propositions, and effective go-to-market execution across global channels.
Key Duties
Downstream Marketing & Go-to-Market Execution⢠Own and execute downstream marketing strategy for the Immunoassay portfolio across the product lifecycle⢠Develop and maintain customer-facing assets⢠Lead go-to-market planning for new product introductions, line extensions, and portfolio updatesMessaging & Positioning⢠Translate technical and product features into clear, differentiated customer value propositions⢠Develop and maintain consistent portfolio messaging aligned with product strategy and brand guidelines⢠Ensure alignment of messaging across sales, digital, and marketing channelsSales Enablement⢠Partner with Sales and Commercial teams to understand customer needs and objections⢠Develop tools to support the sales process, including competitive positioning, FAQs, and objection-handling materials⢠Support sales training initiatives related to immunoassay productsDigital & Campaign Collaboration⢠Collaborate with Digital Marketing to develop and execute integrated campaigns supporting portfolio growth⢠Provide content, messaging, and market insights for web, email, and other digital channels⢠Analyze campaign performance and customer engagement to optimize downstream effortsMarket & Competitive Insights⢠Monitor market trends, customer needs, and competitive activity within the immunoassay space⢠Provide actionable insights to Product Management and Commercial teams to inform strategy and prioritization
Qualifications
Bachelorâs Degree in Marketing, Life Sciences, Biology, Chemistry, or a related field; Advanced degree in a scientific or business discipline preferred5+ years of experience in downstream marketing, production marketing or commercial marketing within life sciences, diagnostics or biotechStrong understanding of immunoassays, diagnostics, and related technologiesDemonstrated experience supporting go-to-market initiativesAbility to translate complex technical information into clear, customer-focused messagingProven ability to collaborate cross-functionally in a matrixed organizationPreferred: experience supporting B2B life science or diagnostics customersPreferred: Familiarity with digital marketing campaigns and marketing analytics
Strategic thinking and strong execution focusExcellent written and verbal communication skillsStrong project management and organizational abilitiesCustomer and market-orientated mindsetComfortable working independently with high ownership and accountability
Travel up to 25%
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Meridian Life Science is seeking a Downstream Marketing Manager to lead all downstream marketing activities for the Immunoassay portfolio. This role is responsible for translating product strategy into compelling, market-facing programs that drive awareness, adoption, and revenue growth.
The Downstream Marketing Manager will work closely with Product Management, Digital Marketing, Sales, and Commercial Operations to ensure consistent messaging, strong value propositions, and effective go-to-market execution across global channels.
Key Duties
Downstream Marketing & Go-to-Market Execution⢠Own and execute downstream marketing strategy for the Immunoassay portfolio across the product lifecycle⢠Develop and maintain customer-facing assets⢠Lead go-to-market planning for new product introductions, line extensions, and portfolio updatesMessaging & Positioning⢠Translate technical and product features into clear, differentiated customer value propositions⢠Develop and maintain consistent portfolio messaging aligned with product strategy and brand guidelines⢠Ensure alignment of messaging across sales, digital, and marketing channelsSales Enablement⢠Partner with Sales and Commercial teams to understand customer needs and objections⢠Develop tools to support the sales process, including competitive positioning, FAQs, and objection-handling materials⢠Support sales training initiatives related to immunoassay productsDigital & Campaign Collaboration⢠Collaborate with Digital Marketing to develop and execute integrated campaigns supporting portfolio growth⢠Provide content, messaging, and market insights for web, email, and other digital channels⢠Analyze campaign performance and customer engagement to optimize downstream effortsMarket & Competitive Insights⢠Monitor market trends, customer needs, and competitive activity within the immunoassay space⢠Provide actionable insights to Product Management and Commercial teams to inform strategy and prioritization
Qualifications
Bachelorâs Degree in Marketing, Life Sciences, Biology, Chemistry, or a related field; Advanced degree in a scientific or business discipline preferred5+ years of experience in downstream marketing, production marketing or commercial marketing within life sciences, diagnostics or biotechStrong understanding of immunoassays, diagnostics, and related technologiesDemonstrated experience supporting go-to-market initiativesAbility to translate complex technical information into clear, customer-focused messagingProven ability to collaborate cross-functionally in a matrixed organizationPreferred: experience supporting B2B life science or diagnostics customersPreferred: Familiarity with digital marketing campaigns and marketing analytics
Strategic thinking and strong execution focusExcellent written and verbal communication skillsStrong project management and organizational abilitiesCustomer and market-orientated mindsetComfortable working independently with high ownership and accountability
Travel up to 25%
Apply tot his job
Apply To this Job