Director/Sr. Director, Growth Marketing – SEM, Paid
Job Description:
• Lead paid performance marketing strategy and programs
• Own paid search, social, display, media, programmatic and emerging digital channels
• Build a performance engine that scales efficiently across geographies and products
• Define and develop acquisition strategies across paid channels
• Drive experimentation frameworks for bidding, creative testing, and audience segmentation
• Be the owner for paid performance dashboards
• Partner with Marketing teams and Finance to refine attribution models
• Lead and mentor a global team of paid media professionals
Requirements:
• Typically, 10+ years in digital marketing
• Roles overseeing paid media and growth strategies
• Proficiency in harnessing new-age AI platforms and analytics platforms (e.g., Google Analytics, SEMrush, Adobe stack, Ahrefs)
• Strong leadership and team management skills
• Ability to inspire and guide diverse teams
• Ability to develop long-term strategies that align with business objectives
• Excellent verbal and written communication skills
Benefits:
• Health Insurance options to fit you, HSA, Medical, Dental, Vision
• Matching 401K
• Life/AD&D/STD/LTD
• Tuition Reimbursement
• Pet Insurance
• Generous vacation policy
Apply tot his job
Apply To this Job
• Lead paid performance marketing strategy and programs
• Own paid search, social, display, media, programmatic and emerging digital channels
• Build a performance engine that scales efficiently across geographies and products
• Define and develop acquisition strategies across paid channels
• Drive experimentation frameworks for bidding, creative testing, and audience segmentation
• Be the owner for paid performance dashboards
• Partner with Marketing teams and Finance to refine attribution models
• Lead and mentor a global team of paid media professionals
Requirements:
• Typically, 10+ years in digital marketing
• Roles overseeing paid media and growth strategies
• Proficiency in harnessing new-age AI platforms and analytics platforms (e.g., Google Analytics, SEMrush, Adobe stack, Ahrefs)
• Strong leadership and team management skills
• Ability to inspire and guide diverse teams
• Ability to develop long-term strategies that align with business objectives
• Excellent verbal and written communication skills
Benefits:
• Health Insurance options to fit you, HSA, Medical, Dental, Vision
• Matching 401K
• Life/AD&D/STD/LTD
• Tuition Reimbursement
• Pet Insurance
• Generous vacation policy
Apply tot his job
Apply To this Job