Director, Product Management – MarTech
Job Description:
• Develop and create buy-in on a multi-year vision for MarTech and Automation, establishing clear success metrics and defining in-and-out of scope priorities
• Shape a complex "buy vs. build" portfolio of capabilities, taking responsibility for vendor selection, integration, and discontinuation while directing the development of our proprietary in-house solutions
• Apply marketing science and measurement methods, including Marketing Mix Modeling (MMM or similar experience) and conversion lift studies, to precisely assess and increase incremental effects from marketing investments
• Lead large-scale automation transformations throughout the marketing value chain
• Focus on initiatives in Creative/Content, Campaign, and Pricing automation
• Continuously develop the strategy toward highly personalized, "CRM-first" interactions
• Work closely within a matrixed organization, coordinating with Media, Go-To-Market (GTM), Category Experience, Regional Marketing, and Central Marketing groups
• Align on shared initiatives via OKRs
• Operate within the empowered Product Operating Model, owning the product outcomes, not just the delivery against requirements
• Act as an inspiring leader and steward of the MarTech space
• Lead a team of highly skilled Product Managers with diverse domain expertise
Requirements:
• 10+ years of proven experience in MarTech, product management, or digital customer experience leadership roles in ecommerce or consumer driven businesses
• Verified background as a strategic problem solver directing a complex "buy vs. build" portfolio
• Extensive knowledge in assessing impact via data-informed insights, including experience with marketing science and measurement techniques such as Marketing Mix Modeling (MMM or similar experience) and conversion lift analyses
• Deep expertise in personalization, experimentation platforms, or content management systems, including hands-on experience with Generative AI applications in Marketing
• Strong leadership experience, specifically growing and mentoring high-performing teams while acting as an outstanding communicator
Benefits:
• Comprehensive benefits package
• Health, wealth and wellness programs
• Long-term equity incentives
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• Develop and create buy-in on a multi-year vision for MarTech and Automation, establishing clear success metrics and defining in-and-out of scope priorities
• Shape a complex "buy vs. build" portfolio of capabilities, taking responsibility for vendor selection, integration, and discontinuation while directing the development of our proprietary in-house solutions
• Apply marketing science and measurement methods, including Marketing Mix Modeling (MMM or similar experience) and conversion lift studies, to precisely assess and increase incremental effects from marketing investments
• Lead large-scale automation transformations throughout the marketing value chain
• Focus on initiatives in Creative/Content, Campaign, and Pricing automation
• Continuously develop the strategy toward highly personalized, "CRM-first" interactions
• Work closely within a matrixed organization, coordinating with Media, Go-To-Market (GTM), Category Experience, Regional Marketing, and Central Marketing groups
• Align on shared initiatives via OKRs
• Operate within the empowered Product Operating Model, owning the product outcomes, not just the delivery against requirements
• Act as an inspiring leader and steward of the MarTech space
• Lead a team of highly skilled Product Managers with diverse domain expertise
Requirements:
• 10+ years of proven experience in MarTech, product management, or digital customer experience leadership roles in ecommerce or consumer driven businesses
• Verified background as a strategic problem solver directing a complex "buy vs. build" portfolio
• Extensive knowledge in assessing impact via data-informed insights, including experience with marketing science and measurement techniques such as Marketing Mix Modeling (MMM or similar experience) and conversion lift analyses
• Deep expertise in personalization, experimentation platforms, or content management systems, including hands-on experience with Generative AI applications in Marketing
• Strong leadership experience, specifically growing and mentoring high-performing teams while acting as an outstanding communicator
Benefits:
• Comprehensive benefits package
• Health, wealth and wellness programs
• Long-term equity incentives
Apply tot his job
Apply To this Job