Director of Sales - Costco Channel - Driving Business Growth and Revenue for Black Rifle Coffee Company

Remote Full-time
Join the Black Rifle Coffee Company Team: Fueling America's Love for Great Coffee

At Black Rifle Coffee Company, we're not just about serving premium, fresh-roasted coffee; we're about being part of a culture that loves America, values integrity, and is passionate about giving back to the veteran and first responder communities. As a veteran-owned company, we're committed to quality, innovation, and radical transparency. If you're looking for a challenging and rewarding role that lets you make a real impact, we've got the perfect opportunity for you.

About the Role: Director of Sales - Costco

We're seeking an experienced and results-driven Director of Sales to lead our Costco channel sales efforts. As the National Sales Director for Costco - RTD + Packaged Coffee, you'll be responsible for driving step-change physical availability, net revenue, and market share growth in Costco and potentially other Club Accounts. This is a remote role that requires a strong and diverse skillset, a passion for sales and customer development, and the ability to work collaboratively with our Broker Partner and internal cross-functional teams.

Key Responsibilities


Performance Delivery: Develop and execute annual plans through our Broker Partner to achieve Net Revenue Growth, Distribution, and Market Share objectives.
Customer Development: Organize sales and broker resources to translate BRCC opportunities into Club-specific category growth plans, leveraging the retailer's strategy and managing top-to-top relationships with key accounts.
Vision & Planning: Convert internal plans into Joint Business Plans with our partners, motivating cross-functional and Broker resources to support execution and delivery against business targets.
Demand Planning: Assist with forecasting for Club Accounts, providing input into new product concepts, launch forecasts, replenishment forecasts, and overall brand plans.
Fiscal Management: Track trade spending across assigned customers and manage budgetary responsibilities.
Gap Closing: Proactively identify gaps in plan and product offering, providing solutions to close gaps in a timely manner.
Cross-Functional Leadership: Collaborate with sales and marketing teams to provide critical customer input into business strategies and activity sets.
Talent Development: Take an active role in developing the talent on the broader FDM Sales Team.
Contributing to a High-Performing Team: Productively influence cross-functionally, creating and implementing innovative ways to sell, merchandise, and market our products.


Essential Qualifications

To succeed in this role, you'll need:


5-7+ years of Club Channel experience in sales and management within the Consumer Products industry.
A proven track record of building and accelerating successful businesses in Club customers directly or through a Broker Partner.
A strong understanding of customer P&L and the levers available to improve financial performance for BRCC.
Ability to develop internal plans (AOP) and External Plans (JBP) that deliver on BRCC and Customer objectives.
2+ years of People or Team Management experience in the Consumer Products industry.
Strong presentation, communication, and negotiation skills.
Mid-level Excel skills and strong analytical capabilities.
Bachelor's Degree required.


Preferred Qualifications

While not essential, the following qualifications will give you a competitive edge:


Experience in the coffee or food and beverage industry.
Knowledge of the Club Channel and its dynamics.
Experience working with cross-functional teams and Broker Partners.
Strong understanding of sales and marketing strategies.


Skills and Competencies

To excel in this role, you'll need:


Exceptional leadership and management skills.
Strong communication and interpersonal skills.
Ability to work effectively in a fast-paced environment.
Strategic thinking and problem-solving skills.
Ability to adapt to changing circumstances and priorities.


Career Growth Opportunities and Learning Benefits

At Black Rifle Coffee Company, we're committed to helping our team members grow and develop in their careers. As a Director of Sales - Costco, you'll have the opportunity to:


Develop your leadership and management skills.
Gain experience in sales and customer development.
Work with cross-functional teams and Broker Partners.
Stay up-to-date with industry trends and best practices.


Work Environment and Company Culture

We're a company that values integrity, love, innovation, and radical transparency. Our culture is built on a shared passion for great coffee and a commitment to giving back to the veteran and first responder communities. As a remote team member, you'll be part of a vibrant community that thrives on creativity, dedication, and a shared love for crafting the best damn coffee around.

Compensation, Perks, and Benefits

We offer a competitive compensation package, including a salary and benefits that reflect your experience and qualifications. Our benefits package includes:


Comprehensive health insurance.
Retirement savings plan.
Paid time off and holidays.
Opportunities for professional development and growth.


Join Our Team!

If you're a motivated and results-driven sales professional looking for a challenging and rewarding role, we want to hear from you. As a Director of Sales - Costco, you'll have the opportunity to drive business growth and revenue for Black Rifle Coffee Company, while being part of a culture that values integrity, love, innovation, and radical transparency. Apply now and join our team!

Apply Now

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