Director of Product Marketing
GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. We're building the future of legal work, and we're doing it fast. You'll join at a pivotal moment—when decisions matter, impact is immediate, and the runway to shape your career is wide open. We’re a high-performing team where you'll have real ownership and influence from day one.
More than 1,700 companies use GC AI to drive their business forward, including 150+ public companies, 25+ unicorns, and brands such as News Corp, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME.
We've 10x'd revenue in 12 months, raised a $60 million Series B ($555 million valuation), and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.
If you thrive when the stakes are high and the path isn't paved, you'll love it here. Our six guiding principles are: 1% better every day, customer obsession, ship today, find a way, care deeply, and own it completely. Come shape the future of legal work with us.
Why we’re hiring a Director of Product Marketing
Our product footprint is expanding across multiple workflows, pricing tiers, and customer segments. We need a senior leader to take ownership of product marketing end-to-end: narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy.
This role will lead the PMM function and build the systems, frameworks, and standards needed as we scale. You’ll partner with Product, Sales, CS, RevOps, and Marketing leadership to ensure every product, feature, and tier goes to market with clarity, rigor, and measurable impact.
What you’ll do
Lead and Scale Product Marketing
Manage, mentor, and grow the PMM team; set strategy and operating rhythm
Drive cross-functional alignment with Product, Sales, CS, RevOps, and Marketing
Shape Product Strategy and Roadmap
Use customer, market, and competitive signals to influence roadmap and priorities
Bridge external market dynamics and internal product decisions
Own Positioning and Narrative
Define differentiated messaging across product lines, segments, and channels
Tie product positioning into the broader Legal AI category narrative
Run Go-to-Market
Build cross-functional launch plans with repeatable frameworks and go/no-go recommendations
Own ICPs, value props, segment messaging, and in-product messaging strategy
Own Pricing and Packaging
Lead pricing, packaging, and monetization strategy across all tiers
Leverage research, usage data, and competitive insight to guide decisions
Sales and CS Enablement
Deliver talk tracks, decks, competitive briefs, and training programs
Partner with Sales leadership on deal strategy and positioning
Customer, Market, and Competitive Intelligence
Run structured customer insight and win/loss programs
Turn findings into actionable GTM, pricing, and deal strategy adjustments
Category Leadership
Lead analyst engagement, competitive positioning, and external thought leadership
Revenue-Driving Content
Oversee case studies, ROI stories, and full-funnel proof points with Brand and Demand Gen
Measure and Optimize
Define PMM metrics tied to revenue, adoption, and win rate; use data to refine strategy continuously
Build the PMM Team and Operating System
Define org structure, hire and coach PMMs, and establish scalable systems and processes
What you bring
10+ years of B2B SaaS product marketing experience, ideally selling to lawyers
Experience leading PMMs or managing a PMM function
Strong background in pricing, packaging, and monetization strategy
Proven ability to develop clear, differentiated messaging in complex markets
Experience in marketing technical or AI-driven products
Strong partnership instincts with Product, Sales, and CS
Excellent writing, editing, and executive communication skills
Ability to build structure, clarity, and process in fast-moving environments
Hands-on and strategic, with a bias toward action and accountability
High-growth, start-up experience
A Note On Pace
We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.
Location Policy
This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Tuesdays, Wednesdays, and Thursdays.
Equal Opportunity Employment
GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI
Fraud Notice to GC AI Applicants
To protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page at https://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai or @getgc.ai email address.
GC AI will never:
Refer you to external websites to apply
Conduct interviews over email, chat platforms, or messaging apps
Ask you to provide payment or purchase equipment
Request personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process
Examples of fraudulent email addresses:
[email protected]
[email protected]
Any email address ending in @gmail.com, @yahoo.com, or other free email services
If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.
More than 1,700 companies use GC AI to drive their business forward, including 150+ public companies, 25+ unicorns, and brands such as News Corp, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME.
We've 10x'd revenue in 12 months, raised a $60 million Series B ($555 million valuation), and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.
If you thrive when the stakes are high and the path isn't paved, you'll love it here. Our six guiding principles are: 1% better every day, customer obsession, ship today, find a way, care deeply, and own it completely. Come shape the future of legal work with us.
Why we’re hiring a Director of Product Marketing
Our product footprint is expanding across multiple workflows, pricing tiers, and customer segments. We need a senior leader to take ownership of product marketing end-to-end: narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy.
This role will lead the PMM function and build the systems, frameworks, and standards needed as we scale. You’ll partner with Product, Sales, CS, RevOps, and Marketing leadership to ensure every product, feature, and tier goes to market with clarity, rigor, and measurable impact.
What you’ll do
Lead and Scale Product Marketing
Manage, mentor, and grow the PMM team; set strategy and operating rhythm
Drive cross-functional alignment with Product, Sales, CS, RevOps, and Marketing
Shape Product Strategy and Roadmap
Use customer, market, and competitive signals to influence roadmap and priorities
Bridge external market dynamics and internal product decisions
Own Positioning and Narrative
Define differentiated messaging across product lines, segments, and channels
Tie product positioning into the broader Legal AI category narrative
Run Go-to-Market
Build cross-functional launch plans with repeatable frameworks and go/no-go recommendations
Own ICPs, value props, segment messaging, and in-product messaging strategy
Own Pricing and Packaging
Lead pricing, packaging, and monetization strategy across all tiers
Leverage research, usage data, and competitive insight to guide decisions
Sales and CS Enablement
Deliver talk tracks, decks, competitive briefs, and training programs
Partner with Sales leadership on deal strategy and positioning
Customer, Market, and Competitive Intelligence
Run structured customer insight and win/loss programs
Turn findings into actionable GTM, pricing, and deal strategy adjustments
Category Leadership
Lead analyst engagement, competitive positioning, and external thought leadership
Revenue-Driving Content
Oversee case studies, ROI stories, and full-funnel proof points with Brand and Demand Gen
Measure and Optimize
Define PMM metrics tied to revenue, adoption, and win rate; use data to refine strategy continuously
Build the PMM Team and Operating System
Define org structure, hire and coach PMMs, and establish scalable systems and processes
What you bring
10+ years of B2B SaaS product marketing experience, ideally selling to lawyers
Experience leading PMMs or managing a PMM function
Strong background in pricing, packaging, and monetization strategy
Proven ability to develop clear, differentiated messaging in complex markets
Experience in marketing technical or AI-driven products
Strong partnership instincts with Product, Sales, and CS
Excellent writing, editing, and executive communication skills
Ability to build structure, clarity, and process in fast-moving environments
Hands-on and strategic, with a bias toward action and accountability
High-growth, start-up experience
A Note On Pace
We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.
Location Policy
This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Tuesdays, Wednesdays, and Thursdays.
Equal Opportunity Employment
GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI
Fraud Notice to GC AI Applicants
To protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page at https://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai or @getgc.ai email address.
GC AI will never:
Refer you to external websites to apply
Conduct interviews over email, chat platforms, or messaging apps
Ask you to provide payment or purchase equipment
Request personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process
Examples of fraudulent email addresses:
[email protected]
[email protected]
Any email address ending in @gmail.com, @yahoo.com, or other free email services
If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.