Director of Narrative – Brand
Job Description:
• Architect Authority: Build the narrative frameworks that turn our individual communities into the authoritative "North Star" brands for their specific industries.
• Galvanize Major Moments: Turn product launches, industry shifts, and network milestones into massive marketing events that dominate the conversation across social, creative assets, and IRL activations.
• Lead with Taste: Oversee our social and creative teams, providing the strategic "vibe-check" and creative direction needed to turn our channels into high-value community hubs.
• Operate with No Ego: The work is the boss. Whether it’s writing a high-stakes launch email, pulling a performance report, or crafting a social post, you step in wherever the narrative needs you. You know that no task is too small when the goal is excellence.
• Bridge the Network: Work daily with our Product and Content leads to ensure our narrative isn't just "marketing"—it's baked into the actual product and editorial experience.
• Strategic Alchemy: Partner with the Head of Marketing and Growth Lead to ensure brand efforts fuel growth without turning our communities into conversion-focused factories.
• The Workweek Playbook: Build the operational systems for storytelling that allow us to move at startup speed without losing our soul or our standards.
• Live the Brand: Be a high-signal member of Marketingland, our own community for marketers. You don’t just market to them; you are a peer among them.
Requirements:
• 6 to 8+ years of battle-tested experience in brand, social, or creative strategy, with a track record of building authority for niche communities or media brands.
• Elite Writing & Taste: You have a "nose for the story." You can write a brand manifesto that gives people chills and a marketing email that actually gets opened.
• Low Ego, High Conviction: You are a sponge for great ideas regardless of where they come from, but you have the editorial conviction to filter them into a world-class final product.
• Leadership with Grit: You’ve successfully managed teams, but you’ve never lost your desire to "do the work."
• Multi-Channel Fluency: You know how to translate a brand voice from a 280-character post to an IRL event setup or a piece of premium swag.
• Amazing Collaboration: You are genuinely enjoyable to work with. You know how to lead through influence and build bridges across Product, Sales, and Content.
• Bias for Action: You thrive in the "messy middle" of ambiguity and don’t wait for a permission slip to make a moment happen.
Benefits:
• Competitive pay (we don't pay based on location, we assign value to the role)
• Equity in Workweek
• Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
• Unlimited PTO with a minimum of 3 days/quarter used
• 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
• 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
• 401(k) plan with 3.5% company match
• $500 one-time stipend for any home office needs used after the first 90 days
• 5-week sabbatical after 4 years on staff
• 2 volunteering days per year
• 1x/year in-person team retreat
• $100/month book stipend
Apply Now
Apply Now
• Architect Authority: Build the narrative frameworks that turn our individual communities into the authoritative "North Star" brands for their specific industries.
• Galvanize Major Moments: Turn product launches, industry shifts, and network milestones into massive marketing events that dominate the conversation across social, creative assets, and IRL activations.
• Lead with Taste: Oversee our social and creative teams, providing the strategic "vibe-check" and creative direction needed to turn our channels into high-value community hubs.
• Operate with No Ego: The work is the boss. Whether it’s writing a high-stakes launch email, pulling a performance report, or crafting a social post, you step in wherever the narrative needs you. You know that no task is too small when the goal is excellence.
• Bridge the Network: Work daily with our Product and Content leads to ensure our narrative isn't just "marketing"—it's baked into the actual product and editorial experience.
• Strategic Alchemy: Partner with the Head of Marketing and Growth Lead to ensure brand efforts fuel growth without turning our communities into conversion-focused factories.
• The Workweek Playbook: Build the operational systems for storytelling that allow us to move at startup speed without losing our soul or our standards.
• Live the Brand: Be a high-signal member of Marketingland, our own community for marketers. You don’t just market to them; you are a peer among them.
Requirements:
• 6 to 8+ years of battle-tested experience in brand, social, or creative strategy, with a track record of building authority for niche communities or media brands.
• Elite Writing & Taste: You have a "nose for the story." You can write a brand manifesto that gives people chills and a marketing email that actually gets opened.
• Low Ego, High Conviction: You are a sponge for great ideas regardless of where they come from, but you have the editorial conviction to filter them into a world-class final product.
• Leadership with Grit: You’ve successfully managed teams, but you’ve never lost your desire to "do the work."
• Multi-Channel Fluency: You know how to translate a brand voice from a 280-character post to an IRL event setup or a piece of premium swag.
• Amazing Collaboration: You are genuinely enjoyable to work with. You know how to lead through influence and build bridges across Product, Sales, and Content.
• Bias for Action: You thrive in the "messy middle" of ambiguity and don’t wait for a permission slip to make a moment happen.
Benefits:
• Competitive pay (we don't pay based on location, we assign value to the role)
• Equity in Workweek
• Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)
• Unlimited PTO with a minimum of 3 days/quarter used
• 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)
• 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)
• 401(k) plan with 3.5% company match
• $500 one-time stipend for any home office needs used after the first 90 days
• 5-week sabbatical after 4 years on staff
• 2 volunteering days per year
• 1x/year in-person team retreat
• $100/month book stipend
Apply Now
Apply Now