Director of Marketing

You know how to build pipeline in enterprise B2B and you have done it with a lean team, great content, and modern AI tooling. You can write the strategy and ship the campaign. This role is both. About Thematic Thematic delivers what CX teams were promised: a single, trusted source of customer intelligence. Most are still stuck maintaining static taxonomies that decay the moment customer language shifts, or stitching together ad hoc AI summaries that sound confident but cannot be traced back to evidence. We replace that with a continuously updating source of customer truth. Bottom-up AI discovery adapts as customers change, with every insight traceable to the raw feedback behind it. We work with brands like DoorDash, Albertsons, Snap, and LendingTree across retail, finance, and technology — teams using Thematic to reduce churn, improve NPS, and make customer intelligence something the whole business relies on. Fully remote, 25+ people, with a customer-facing team in the US and R&D in New Zealand, backed by YCombinator and AirTree, and profitable. The Role This is Thematic's first dedicated US marketing leader, and it is a leadership role from day one. You will initially manage a small team: a US-based events manager, a designer and website specialist, a PR and media lead, and a content writer. You will own pipeline generation and brand in the US market, working closely with sales on account-based plays and reporting directly to the CEO. You will define how Thematic shows up to US enterprise buyers and globally: the content they find, the outreach that lands, the events they remember, and the materials that get them through procurement. You will build the strategy, manage the team that executes it, and be hands-on where it counts. This is a player-coach role. We need someone who can set the strategy and roll up their sleeves. You will be expected to use AI tools to move fast and coach your team to do the same. The right person is hungry, knows the US enterprise landscape, and is ready to build something. What You Will Own Pipeline generation • Design and run ABM programs targeting VP/Head of CX, Insights, and VoC at US enterprises with $1B+ in revenue • Build personalized, account-based outreach sequences that complement and amplify the sales team, anchored in the content we create and the events we organize • Own qualified pipeline targets, not just activity metrics Content and GEO strategy • Define and own the content strategy, grounded in data and built to be measurable against pipeline using existing tools • Lead the content writer to produce assets that serve both the buyer journey and Generative Engine Optimization, so Thematic surfaces when buyers ask AI systems about enterprise VoC or customer intelligence • Ensure website copy leads with buyer outcomes and stays current as positioning evolves Events and brand • Set the strategic direction for US events and brand presence, ensuring both functions are aligned to pipeline goals and the commercial narrative • Partner with the events manager, who owns execution, to shape the program: which audiences to target, how events connect to ABM plays, and what follow-up looks like • Work with the PR and media lead, who manages social presence and media relationships, to ensure Thematic lands consistently in the right conversations and publications • Hold both functions accountable to outcomes, not just activity Sales enablement • Develop champion enablement packs: one-page ROI summaries, competitive cards, and objection-handling guides for IT, Finance, and Legal • Translate customer outcomes into materials champions can use internally to build the case • Partner with sales on target account selection and multi-touch sequencing