Director of Marketing
Read This Before Applying
This role is not for everyone.
If your background is primarily brand marketing, corporate marketing, social media management, agency account management, or e-commerce marketing, this likely isn't the right fit.
We're looking for someone who understands service-business growth.
Someone who understands how to turn advertising, content, referrals, and customer psychology into booked consultations and revenue.
You should be comfortable being measured by business outcomes, not marketing activity.
We're less interested in impressions, reach, engagement, and awareness.
We're more interested in:
Qualified leads
Consultation bookings
Show rates
Customer acquisition costs
Revenue growth
Referral volume
If those metrics excite you, keep reading.
About The Role
We are looking for a growth operator to help build and scale our customer acquisition engine.
This is not a traditional marketing position.
We're not looking for someone who wants to oversee agencies, sit in meetings all day, or manage marketing from a distance.
We're looking for someone who wants to be in the work.
Someone who understands how to generate customers through paid advertising, content creation, referral systems, and relentless optimization.
Today, the majority of our new customers come from Meta and TikTok. These channels are responsible for most of our growth, and experience scaling them is essential.
This role requires someone who can think strategically but is also willing to execute.
Primary ResponsibilitiesMeta & TikTok Growth
Meta and TikTok are our primary customer acquisition channels.
You will be responsible for:
Managing and scaling Meta advertising campaigns
Managing and scaling TikTok advertising campaigns
Developing winning offers, hooks, messaging, and ad concepts
Testing creative at a high volume
Improving lead quality
Increasing consultation bookings
Improving appointment show rates
Lowering customer acquisition costs
Driving profitable growth
This is not an e-commerce advertising role.
Success is measured by booked consultations, show rates, customer acquisition costs, and revenue.
Content & Creative Leadership
Content is one of the biggest growth levers in our business.
You must understand how to create content, direct content, improve content, and identify why content succeeds or fails.
Responsibilities include:
Building and leading our content strategy
Directing content creation across the company
Helping studio teams create better content
Developing systems that consistently generate customer stories, testimonials, transformations, educational content, and social proof
Identifying opportunities for viral content
Creating feedback loops between ad performance and content production
Repurposing winning content across multiple platforms
We are not looking for someone who simply schedules content.
We are looking for someone who understands how content influences customer acquisition.
Social Media Growth
You will oversee our organic growth efforts across social media platforms.
Responsibilities include:
Growing audience engagement
Expanding reach
Increasing content performance
Building trust and authority
Turning content into qualified leads
Referral & Studio Growth Programs
You will be responsible for creating systems that help studios contribute to growth.
Responsibilities include:
Designing referral programs
Creating referral incentives
Developing incentives for content creation
Establishing KPIs for studio participation
Building accountability systems
Tracking and improving referral performance
Sales Alignment
You will not manage the sales team.
However, you must understand the sales process.
The best marketers understand what happens after the lead comes in.
Responsibilities include:
Learning our consultation process
Understanding our sales scripts
Reviewing sales calls
Understanding customer objections
Working closely with sales leadership
Using sales insights to improve marketing and content
Improving lead quality and appointment quality
Our goal is not to generate leads.
Our goal is to generate customers.
Required ExperienceMust Have
Proven success scaling Meta advertising campaigns
Proven success scaling TikTok advertising campaigns
Experience generating qualified leads for a service-based business
Experience improving consultation booking rates and show rates
Experience creating, directing, or scaling high-performing content
Strong understanding of customer psychology
Experience working closely with sales teams
Strong analytical and problem-solving skills
Ability to execute quickly and independently
Preferred
Multi-location business experience
Franchise experience
Aesthetics, beauty, wellness, healthcare, dental, or other high-ticket service experience
Referral marketing experience
Experience managing content creators
Experience leading marketing teams
Who Thrives Here
This role is for builders.
People who enjoy solving problems, creating campaigns, studying customer behavior, and figuring out how to drive growth.
The right person is naturally curious, highly competitive, and deeply invested in results.
They don't wait for instructions.
They take ownership.
They see a problem and move toward it.
They enjoy testing ideas, reviewing performance, and finding opportunities others miss.
This role is not for someone looking to simply manage vendors, attend meetings, or oversee marketing from a distance.
We're looking for someone who wants to be in the work.
Someone who enjoys reviewing ads, analyzing content, understanding customer objections, studying performance metrics, and building systems that drive growth.
We move quickly.
We test constantly.
We have high standards.
The right candidate will find that exciting.
The wrong candidate will find it exhausting.
How Success Will Be Measured
Qualified leads generated
Cost per qualified lead
Consultation booking rate
Appointment show rate
Customer acquisition cost (CAC)
Return on ad spend (ROAS)
Revenue growth
Referral volume
Referral conversion rates
Content production output
Social media growth
Studio participation and engagement
Application Requirements
To be considered, please include:
Three advertising campaigns you personally helped create and scale.
The results of those campaigns.
A brief explanation of your role in the creative process.
An example of how you used customer feedback, sales insights, or conversion data to improve marketing performance.
Please be specific.
We're interested in what you personally built, tested, improved, and scaled.
Compensation
Competitive base salary
Performance-based bonuses
Potential equity opportunity for the right candidate
Opportunity to help build a category-leading company
If you've successfully grown service-based businesses through Meta ads, TikTok ads, content creation, referral systems, and customer acquisition strategy, we'd love to hear from you.
This role is not for everyone.
If your background is primarily brand marketing, corporate marketing, social media management, agency account management, or e-commerce marketing, this likely isn't the right fit.
We're looking for someone who understands service-business growth.
Someone who understands how to turn advertising, content, referrals, and customer psychology into booked consultations and revenue.
You should be comfortable being measured by business outcomes, not marketing activity.
We're less interested in impressions, reach, engagement, and awareness.
We're more interested in:
Qualified leads
Consultation bookings
Show rates
Customer acquisition costs
Revenue growth
Referral volume
If those metrics excite you, keep reading.
About The Role
We are looking for a growth operator to help build and scale our customer acquisition engine.
This is not a traditional marketing position.
We're not looking for someone who wants to oversee agencies, sit in meetings all day, or manage marketing from a distance.
We're looking for someone who wants to be in the work.
Someone who understands how to generate customers through paid advertising, content creation, referral systems, and relentless optimization.
Today, the majority of our new customers come from Meta and TikTok. These channels are responsible for most of our growth, and experience scaling them is essential.
This role requires someone who can think strategically but is also willing to execute.
Primary ResponsibilitiesMeta & TikTok Growth
Meta and TikTok are our primary customer acquisition channels.
You will be responsible for:
Managing and scaling Meta advertising campaigns
Managing and scaling TikTok advertising campaigns
Developing winning offers, hooks, messaging, and ad concepts
Testing creative at a high volume
Improving lead quality
Increasing consultation bookings
Improving appointment show rates
Lowering customer acquisition costs
Driving profitable growth
This is not an e-commerce advertising role.
Success is measured by booked consultations, show rates, customer acquisition costs, and revenue.
Content & Creative Leadership
Content is one of the biggest growth levers in our business.
You must understand how to create content, direct content, improve content, and identify why content succeeds or fails.
Responsibilities include:
Building and leading our content strategy
Directing content creation across the company
Helping studio teams create better content
Developing systems that consistently generate customer stories, testimonials, transformations, educational content, and social proof
Identifying opportunities for viral content
Creating feedback loops between ad performance and content production
Repurposing winning content across multiple platforms
We are not looking for someone who simply schedules content.
We are looking for someone who understands how content influences customer acquisition.
Social Media Growth
You will oversee our organic growth efforts across social media platforms.
Responsibilities include:
Growing audience engagement
Expanding reach
Increasing content performance
Building trust and authority
Turning content into qualified leads
Referral & Studio Growth Programs
You will be responsible for creating systems that help studios contribute to growth.
Responsibilities include:
Designing referral programs
Creating referral incentives
Developing incentives for content creation
Establishing KPIs for studio participation
Building accountability systems
Tracking and improving referral performance
Sales Alignment
You will not manage the sales team.
However, you must understand the sales process.
The best marketers understand what happens after the lead comes in.
Responsibilities include:
Learning our consultation process
Understanding our sales scripts
Reviewing sales calls
Understanding customer objections
Working closely with sales leadership
Using sales insights to improve marketing and content
Improving lead quality and appointment quality
Our goal is not to generate leads.
Our goal is to generate customers.
Required ExperienceMust Have
Proven success scaling Meta advertising campaigns
Proven success scaling TikTok advertising campaigns
Experience generating qualified leads for a service-based business
Experience improving consultation booking rates and show rates
Experience creating, directing, or scaling high-performing content
Strong understanding of customer psychology
Experience working closely with sales teams
Strong analytical and problem-solving skills
Ability to execute quickly and independently
Preferred
Multi-location business experience
Franchise experience
Aesthetics, beauty, wellness, healthcare, dental, or other high-ticket service experience
Referral marketing experience
Experience managing content creators
Experience leading marketing teams
Who Thrives Here
This role is for builders.
People who enjoy solving problems, creating campaigns, studying customer behavior, and figuring out how to drive growth.
The right person is naturally curious, highly competitive, and deeply invested in results.
They don't wait for instructions.
They take ownership.
They see a problem and move toward it.
They enjoy testing ideas, reviewing performance, and finding opportunities others miss.
This role is not for someone looking to simply manage vendors, attend meetings, or oversee marketing from a distance.
We're looking for someone who wants to be in the work.
Someone who enjoys reviewing ads, analyzing content, understanding customer objections, studying performance metrics, and building systems that drive growth.
We move quickly.
We test constantly.
We have high standards.
The right candidate will find that exciting.
The wrong candidate will find it exhausting.
How Success Will Be Measured
Qualified leads generated
Cost per qualified lead
Consultation booking rate
Appointment show rate
Customer acquisition cost (CAC)
Return on ad spend (ROAS)
Revenue growth
Referral volume
Referral conversion rates
Content production output
Social media growth
Studio participation and engagement
Application Requirements
To be considered, please include:
Three advertising campaigns you personally helped create and scale.
The results of those campaigns.
A brief explanation of your role in the creative process.
An example of how you used customer feedback, sales insights, or conversion data to improve marketing performance.
Please be specific.
We're interested in what you personally built, tested, improved, and scaled.
Compensation
Competitive base salary
Performance-based bonuses
Potential equity opportunity for the right candidate
Opportunity to help build a category-leading company
If you've successfully grown service-based businesses through Meta ads, TikTok ads, content creation, referral systems, and customer acquisition strategy, we'd love to hear from you.