Director of Marketing
Menu Strategy & Planning
· Collaborate with Culinary and Strategy teams to oversee menu development from concept through execution and distribution.
· Ensure alignment between menu strategy and loyalty program functionality.
E-Commerce Marketing
· Lead marketing initiatives focused on customer acquisition and retention for e-commerce channels.
· Define target customer segments and develop strategies to increase frequency and lifetime value.
· Own CRM initiatives, including email marketing, testing strategies, and campaign optimization.
· Manage and report on key growth and engagement metrics.
· Continuously assess program effectiveness and implement improvements based on insights.
Sales Generation & Market Campaigns
· Develop and execute integrated marketing campaigns to promote food, beverage, and event offerings.
· Partner with the Director of International Event Sales to drive revenue through targeted sales initiatives.
· Create and implement sales plans, set performance targets, and monitor results.
· Develop strategies to attract corporate clients, event planners, and high-value customers.
Staff Management
· Manage and develop marketing team members, including a Marketing Coordinator and/or Manager.
· Oversee execution of marketing support functions such as menu production, digital updates, content calendars, and print materials
· Collaborate with Culinary and Strategy teams to oversee menu development from concept through execution and distribution.
· Ensure alignment between menu strategy and loyalty program functionality.
E-Commerce Marketing
· Lead marketing initiatives focused on customer acquisition and retention for e-commerce channels.
· Define target customer segments and develop strategies to increase frequency and lifetime value.
· Own CRM initiatives, including email marketing, testing strategies, and campaign optimization.
· Manage and report on key growth and engagement metrics.
· Continuously assess program effectiveness and implement improvements based on insights.
Sales Generation & Market Campaigns
· Develop and execute integrated marketing campaigns to promote food, beverage, and event offerings.
· Partner with the Director of International Event Sales to drive revenue through targeted sales initiatives.
· Create and implement sales plans, set performance targets, and monitor results.
· Develop strategies to attract corporate clients, event planners, and high-value customers.
Staff Management
· Manage and develop marketing team members, including a Marketing Coordinator and/or Manager.
· Oversee execution of marketing support functions such as menu production, digital updates, content calendars, and print materials