Director of Marketing

Director of Marketing The Director of Marketing will lead all national marketing efforts for Rezolut, a multi-state diagnostic imaging platform with fixed-site centers, mobile operations, and subsidiaries including Assured Imaging Capital and in-house white-label mammography services. This individual will be responsible for shaping and maintaining a consistent brand identity across all digital, print, and site-level experiences and supporting growth. Key Responsibilities: Oversee brand management and creative direction across Rezolut and all affiliated imaging centers, ensuring alignment across internal and external communications. Develop and implement omnichannel marketing strategies across digital (Google Ads, social media, website), print, events, and referral outreach. Plan, write, and launch monthly patient email campaigns at the center level to drive awareness, promote services, and foster repeat business. Manage and maintain corporate websites (Squarespace and WordPress), ensuring up-to-date content, SEO optimization, and effective lead capture. Act as the primary point of contact for web-related inquiries from Rezolut’s corporate website. Lead marketing integration efforts for all new acquisitions, unifying branding, messaging, and digital assets under the Rezolut identity. Manage Rezolut’s social media presence on LinkedIn, Facebook, and Instagram, developing and scheduling content to support brand engagement and service line promotion. Direct online reputation management, responding to patient reviews and collaborating with Center Directors to resolve service concerns. Support the sales teams with provider-facing materials, including brochures, outreach campaigns, referral kits, and go-to-market resources. Lead and collaborate closely with the Senior Graphic Designer to create impactful, brand-aligned materials for both patients and referring providers. Oversee all marketing-related purchasing and vendor coordination, including signage, branded merchandise, and print collateral. Coordinate internal and external communications such as press releases, employee announcements, and cross-functional updates in collaboration with HR, RCM, legal, and operations leaders. Lead seasonal and event-based campaigns, including Breast Cancer Awareness Month, by organizing branded swag, giveaways, and staff engagement assets. Provide marketing support for national and local events, trade shows, and community outreach in coordination with executive and regional stakeholders. Develop and manage the annual marketing budget, ensuring effective allocation of resources to maximize ROI and meet strategic goals. Qualifications: Bachelor’s degree in Marketing, Business, Communications, or a related field required Minimum of 7 - 10 years of progressive marketing experience, preferably in healthcare with multi-locations Proven track record of leading successful marketing campaigns across digital and traditional channels Experience managing brand identity, internal teams, and external vendors Strong writing, editing, and strategic planning skills Familiarity with platforms such as Google Ads, Meta Business Suite, Mailchimp, Squarespace, and WordPress is a plus Required Skills: Website maintenance experience with a focus on user experience, SEO, and performance optimization Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) for design and layout work Experience in SEO/SEM strategy and implementation to drive measurable digital growth Strong storytelling skills with the ability to craft compelling narratives for diverse audiences Exceptional verbal and written communication skills across all levels of the organization Strong project management abilities with a proven track record of delivering high-quality work on time and within budget Collaborative mindset and ability to work cross-functionally with operations, HR, legal, clinical, and executive stakeholders Adaptable, proactive, and capable of managing multiple initiatives in a fast-paced environment Experience leading a team Preferred Skills: Experience with CRM tools such as SalesForce and data analytics tools such as Tableau Understanding of medical imaging modalities and women’s health services Position Location: Remote