Director of Global Demand Generation

Remote Full-time
Requirements
• This role requires a strategic thinker and planner with a proven track record of developing and implementing innovative marketing programs that deliver measurable results,
• 10+ years of experience in B2B demand generation marketing,
• Proven track record of driving pipeline growth and revenue,
• Strong understanding of funnel marketing, marketing automation platforms and CRM systems,
• Experience with data-driven marketing and analytics,
• Excellent communication and presentation skills,
• Ability to collaborate effectively with cross-functional teams,
• Able to be hands-on and independent when appropriate,
• (Desirable) Experience in technology or SaaS companies,
• Experience in driving demand for B2B financial companies, including mergers and acquisitions,
• (Desirable) Knowledge of ABM (Account-Based Marketing) strategies,
• (Desirable) Experience with a broad range of marketing tools (Analytics, Automation, CRM, ++),
• (Desirable) Located in New York City, Minneapolis, or London

What the job involves
• We are seeking a seasoned Demand Generation Marketer to lead and execute multi-channel demand generation campaigns that drive pipeline growth and revenue for our B2B business,
• Demand Generation Strategy: Develop and execute comprehensive demand generation strategies aligned with overall business objectives,
• Campaign Execution: Lead the planning, execution, and optimization of multi-channel campaigns, including email marketing, content marketing, social media, paid advertising, webinars, and events,
• Lead Generation: Drive high-quality lead generation through targeted campaigns and effective lead nurturing programs,
• Sales Collaboration: Collaborate with the sales and inside sales teams to provide them with the tools, content, and insights they need to close deals,
• Data Analysis and Optimization: Utilize data and analytics to measure campaign performance, identify trends, and optimize strategies for maximum impact,
• Budget Management: Manage and allocate marketing budgets effectively to maximize ROI

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