Director of Field Marketing

About Vumedi: Vumedi is the largest video education platform for doctors worldwide, dedicated to advancing medical education through innovative video-based learning. Our mission is to empower healthcare professionals by providing them with access to the latest clinical knowledge and surgical techniques from experts around the globe. We curate a vast library of high-quality educational content, enabling users to enhance their skills, stay informed about industry trends, and improve patient outcomes. We are headquartered in Oakland, CA, and have additional offices in Minneapolis, MN, and Zagreb, Croatia. If candidate is not based in the Bay Area of Minneapolis, we are open to this role being remote with travel. What you’ll do: Reporting into the CMO, as Director of Field Marketing, you will build and lead Vumedi’s field marketing function from the ground up, with events as the primary lever for how and where we show up in the market. This role owns the strategy, execution, and evolution of Vumedi’s presence across industry conferences, congresses, and field programs that drive awareness, engagement, and platform impact. You’ll be responsible not only for executing events end-to-end, but for deciding which events matter, why they matter, and how they support Vumedi’s go-to-market priorities across specialties, accounts, and audiences. You’ll work closely with Product Marketing, Sales, and Education to translate positioning and commercial goals into effective, well-coordinated field activation. Your key responsibilities will include: Own Field Marketing & Event Strategy Build Vumedi’s field marketing and events function from the ground up, establishing the strategy, processes, tools, and frameworks needed to scale. Define and execute a cohesive annual field marketing and conference strategy aligned to GTM priorities, target audiences, and business goals. Serve as the primary owner of “where and how Vumedi shows up” in the market through events and field programs. Lead Event & Field Program Execution Plan and execute events end-to-end, including logistics, timelines, vendor management, shipping, travel coordination, collateral production, and on-site support. Manage on-site operations to ensure a polished, professional, and high-impact presence at every event. Identify and secure speaking opportunities for Vumedi executives, customers, and physician champions to increase visibility and influence. Drive Cross-Functional Alignment Partner closely with Product Marketing to translate positioning, messaging, and priority use cases into effective field activation. Collaborate with Sales and Education to align event goals, target accounts, meeting strategies, and audience needs. Establish clear communication rhythms before, during, and after events to ensure alignment, accountability, and follow-through. Own Calendar, Budget & Insights Create and maintain a centralized field marketing and events calendar, providing company-wide visibility and identifying new opportunities. Own the field marketing and events budget, including allocation, vendor contracts, spend tracking, and post-event reconciliation. Capture and analyze attendance, engagement, and ROI metrics to inform future investment decisions and continuously improve impact. Build for Scale Develop and evolve field marketing and conference playbooks, including event selection criteria, recommended presence types, planning frameworks, and success metrics. Continuously refine processes to make field marketing more efficient, scalable, and data-driven over time. Support select internal meetings (e.g., national sales meeting) in partnership with internal stakeholders, as needed. Who you are: 7+ years of experience managing the full event lifecycle from strategy and planning through execution and post-event analysis — majority of which is in (or closely touching) healthcare, medical device, or pharmaceutical industries. Demonstrated success developing field marketing strategies that connect to business objectives and deliver measurable impact. Demonstrated ability to build programs, processes, and structure from scratch in fast-moving or ambiguous environments. Strong GTM mindset: able to evaluate opportunities based on audience relevance, strategic fit, and commercial impact. Highly effective cross-functional collaborator who can align Sales, Product Marketing, and Education around shared goals. Strategic thinker who can zoom out to define priorities and metrics while staying deeply detail-oriented in execution. Exceptionally organized, calm, and reliable under pressure, including during travel, live events, and last-minute changes. Experienced managing budgets, vendors, and multiple concurrent initiatives with accountability and precision. Willingness to travel to major conferences and events as needed. Why Work at Vumedi: Career-defining opportunity to build a core GTM function at a fast-growing healthcare platform Direct impact on company growth, visibility, and physician engagement Work on a product that is trusted, loved, and used by doctors around the world to improve patient care Learn more about Vumedi