Director of Digital Product
Job Description:
• Monitor website performance regularly and identify drops in conversion or revenue
• Diagnose friction points across the funnel and recommend solutions quickly
• Own the A/B testing roadmap from hypothesis to execution to analysis
• Prioritize experiments based on revenue impact and strategic value
• Continuously improve conversion rate across key pages
• Build and optimize landing pages for paid media, email, affiliate, and promotions
• Improve PDPs, bundles, checkout flow, and upsell paths
• Optimize UX elements including layout, navigation, CTA placement, and page structure
• Improve LTV to CAC through funnel and site improvements
• Increase AOV and ARPU through upsells and cross-sells
• Work with lifecycle and paid media teams to improve overall customer value
• Optimize post-purchase flows and customer engagement paths
• Partner with the creative on messaging, design, and UX improvements
• Work with engineering or dev partners to implement changes efficiently
• Manage CRO backlog and testing pipeline using structured workflows
• Build repeatable processes for testing, reporting, and iteration
Requirements:
• 8+ years in CRO, growth, or e-commerce optimization roles
• Strong experience in DTC or e-commerce environments
• Deep understanding of Shopify Plus or similar platforms
• Proven experience running A/B tests and experimentation programs
• Strong analytical mindset with comfort in data and performance metrics
• Experience working with UX, design, and development teams
• Ability to identify friction and translate insights into actionable tests
• Familiarity with tools such as GA4, Hotjar, Northbeam, or similar
• Comfortable working in fast-paced, performance-driven environments
• Strong ownership mindset with the ability to operate independently.
Benefits:
• Unlimited PTO
• Medical, Dental, Vision and Life Insurance
• Paid Parental Leave
• WFH Setup Credit
• Quarterly Fitness Credit
• Quarterly Read-On-Us Credit
• Employee Discounts on iRESTORE Products!
Apply tot his job
Apply To this Job
• Monitor website performance regularly and identify drops in conversion or revenue
• Diagnose friction points across the funnel and recommend solutions quickly
• Own the A/B testing roadmap from hypothesis to execution to analysis
• Prioritize experiments based on revenue impact and strategic value
• Continuously improve conversion rate across key pages
• Build and optimize landing pages for paid media, email, affiliate, and promotions
• Improve PDPs, bundles, checkout flow, and upsell paths
• Optimize UX elements including layout, navigation, CTA placement, and page structure
• Improve LTV to CAC through funnel and site improvements
• Increase AOV and ARPU through upsells and cross-sells
• Work with lifecycle and paid media teams to improve overall customer value
• Optimize post-purchase flows and customer engagement paths
• Partner with the creative on messaging, design, and UX improvements
• Work with engineering or dev partners to implement changes efficiently
• Manage CRO backlog and testing pipeline using structured workflows
• Build repeatable processes for testing, reporting, and iteration
Requirements:
• 8+ years in CRO, growth, or e-commerce optimization roles
• Strong experience in DTC or e-commerce environments
• Deep understanding of Shopify Plus or similar platforms
• Proven experience running A/B tests and experimentation programs
• Strong analytical mindset with comfort in data and performance metrics
• Experience working with UX, design, and development teams
• Ability to identify friction and translate insights into actionable tests
• Familiarity with tools such as GA4, Hotjar, Northbeam, or similar
• Comfortable working in fast-paced, performance-driven environments
• Strong ownership mindset with the ability to operate independently.
Benefits:
• Unlimited PTO
• Medical, Dental, Vision and Life Insurance
• Paid Parental Leave
• WFH Setup Credit
• Quarterly Fitness Credit
• Quarterly Read-On-Us Credit
• Employee Discounts on iRESTORE Products!
Apply tot his job
Apply To this Job