Director of Data Engineering & AI Strategy
Location: Remote (US or Canada) Time Zone Preference: Eastern Time Zone
About Incubeta:
Incubeta is a global marketing partner focused on driving profitable growth by bringing media, creative, data, and technology together into one integrated solution. We partner with CMOs and business leaders who demand clarity, accountability, and meaningful results. We are positioned for momentum in the Americas, believing the future belongs to agencies that can connect performance and brand, strategy and execution, creative and media.
Role summary:This is a high-impact leadership role responsible for owning and scaling the Google Marketing Platform (GMP) capability within a broader Market Intelligence function.
You will lead the GMP consultancy offering end-to-end, combining deep technical expertise, team leadership, and commercial ownership, with a clear mandate to evolve the function into a more scalable, resilient, and high-performing capability.
This is not a purely strategic or managerial role. We’re looking for a hands-on technical leader who remains close to the platforms, acts as a senior escalation point, and leads by example in solving complex client challenges.
You’ll operate at the intersection of ad tech, media, sales, and data, playing a key role in both delivery excellence and revenue growth.
Responsibilities
Technical Leadership & DeliveryAct as the senior escalation point for complex GMP-related challenges, particularly across DV360 and CM360Provide hands-on support across key client work, troubleshooting platform issues and guiding solutionsMaintain a strong working knowledge across the broader GMP stack (SA360, GA4, etc.)Lead by example, actively contributing to delivery rather than operating purely at a distanceTeam Leadership & Capability BuildingLead and develop a team of experienced GMP practitionersBuild a more scalable and resilient capability, reducing reliance on individual specialistsDesign and implement structured upskilling initiatives across the GMP stackMentor senior team members and support their development in both technical and client-facing areasCommercial & Operational OwnershipOwn the P&L for the GMP function, including forecasting, planning, and performance trackingIdentify opportunities to increase platform adoption, usage, and revenue contributionDrive operational improvements to support scalability, efficiency, and consistency across clientsContribute to the broader commercial success of the Market Intelligence functionSales & Growth EnablementPartner closely with sales and growth teams to support new business opportunitiesLead the development of technical proposals and solution design for GMP-related pitchesHelp position GMP as a strategic growth driver, not just a delivery functionSupport cross-sell and upsell opportunities across existing clientsCross-Functional CollaborationWork closely with media, strategy, sales, and data science teams to deliver integrated solutionsEnsure GMP capability is aligned with broader marketing intelligence and effectiveness strategiesContribute to a more connected, less siloed approach across the businessPartnership & InnovationBuild and maintain relationships with key stakeholders within Google GMPStay at the forefront of new platform developments, features, and industry changesDrive adoption of new capabilities (e.g. privacy-first solutions, automation, AI-led features)
Requirements:
8–10+ years experience in digital marketing / ad tech, with strong agency exposureDeep, hands-on expertise in DV360 and CM360 (priority areas)Working knowledge of SA360, GA4, and broader GMP ecosystemProven experience leading experienced practitioners, not just junior teamsAbility to act as a senior technical authority and escalation pointStrong understanding of commercial models, with experience owning or influencing P&LExperience supporting sales processes, pitches, or client growth initiativesConfident communicator, able to translate technical detail into commercial value
Nice to Have:
Experience working within a GMP reseller or consultancy environmentExposure to client-side roles (understanding internal stakeholder challenges)Knowledge of data platforms and tools (e.g. BigQuery, Looker, GCP)Experience with Performance Max, value-based bidding, or feed managementGoogle certifications across DV360, CM360, SA360, GA4Experience contributing to or building go-to-market strategiesFamiliarity with AI, automation, and emerging ad tech trends
US Salary range: $160,000 - $190,000 plus bonus potential. Most new hires fall within this range and have the opportunity to earn more over time based on individual and company performance. However, the initial salary offer is based on several factors such as the individual's location, relevant knowledge, skills and experience for the position.
All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
As a general policy, Incubeta does not offer employment visa sponsorships upon hire or in the future.
Apply Now
About Incubeta:
Incubeta is a global marketing partner focused on driving profitable growth by bringing media, creative, data, and technology together into one integrated solution. We partner with CMOs and business leaders who demand clarity, accountability, and meaningful results. We are positioned for momentum in the Americas, believing the future belongs to agencies that can connect performance and brand, strategy and execution, creative and media.
Role summary:This is a high-impact leadership role responsible for owning and scaling the Google Marketing Platform (GMP) capability within a broader Market Intelligence function.
You will lead the GMP consultancy offering end-to-end, combining deep technical expertise, team leadership, and commercial ownership, with a clear mandate to evolve the function into a more scalable, resilient, and high-performing capability.
This is not a purely strategic or managerial role. We’re looking for a hands-on technical leader who remains close to the platforms, acts as a senior escalation point, and leads by example in solving complex client challenges.
You’ll operate at the intersection of ad tech, media, sales, and data, playing a key role in both delivery excellence and revenue growth.
Responsibilities
Technical Leadership & DeliveryAct as the senior escalation point for complex GMP-related challenges, particularly across DV360 and CM360Provide hands-on support across key client work, troubleshooting platform issues and guiding solutionsMaintain a strong working knowledge across the broader GMP stack (SA360, GA4, etc.)Lead by example, actively contributing to delivery rather than operating purely at a distanceTeam Leadership & Capability BuildingLead and develop a team of experienced GMP practitionersBuild a more scalable and resilient capability, reducing reliance on individual specialistsDesign and implement structured upskilling initiatives across the GMP stackMentor senior team members and support their development in both technical and client-facing areasCommercial & Operational OwnershipOwn the P&L for the GMP function, including forecasting, planning, and performance trackingIdentify opportunities to increase platform adoption, usage, and revenue contributionDrive operational improvements to support scalability, efficiency, and consistency across clientsContribute to the broader commercial success of the Market Intelligence functionSales & Growth EnablementPartner closely with sales and growth teams to support new business opportunitiesLead the development of technical proposals and solution design for GMP-related pitchesHelp position GMP as a strategic growth driver, not just a delivery functionSupport cross-sell and upsell opportunities across existing clientsCross-Functional CollaborationWork closely with media, strategy, sales, and data science teams to deliver integrated solutionsEnsure GMP capability is aligned with broader marketing intelligence and effectiveness strategiesContribute to a more connected, less siloed approach across the businessPartnership & InnovationBuild and maintain relationships with key stakeholders within Google GMPStay at the forefront of new platform developments, features, and industry changesDrive adoption of new capabilities (e.g. privacy-first solutions, automation, AI-led features)
Requirements:
8–10+ years experience in digital marketing / ad tech, with strong agency exposureDeep, hands-on expertise in DV360 and CM360 (priority areas)Working knowledge of SA360, GA4, and broader GMP ecosystemProven experience leading experienced practitioners, not just junior teamsAbility to act as a senior technical authority and escalation pointStrong understanding of commercial models, with experience owning or influencing P&LExperience supporting sales processes, pitches, or client growth initiativesConfident communicator, able to translate technical detail into commercial value
Nice to Have:
Experience working within a GMP reseller or consultancy environmentExposure to client-side roles (understanding internal stakeholder challenges)Knowledge of data platforms and tools (e.g. BigQuery, Looker, GCP)Experience with Performance Max, value-based bidding, or feed managementGoogle certifications across DV360, CM360, SA360, GA4Experience contributing to or building go-to-market strategiesFamiliarity with AI, automation, and emerging ad tech trends
US Salary range: $160,000 - $190,000 plus bonus potential. Most new hires fall within this range and have the opportunity to earn more over time based on individual and company performance. However, the initial salary offer is based on several factors such as the individual's location, relevant knowledge, skills and experience for the position.
All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
As a general policy, Incubeta does not offer employment visa sponsorships upon hire or in the future.
Apply Now