Director of Content Ideation (Short-Form & YouTube) | Creator Growth | Full-Time - Contract to Hire

We’re hiring a Director of Content Ideation to lead idea creation and scripting for a creator-focused brand built around education, growth, and high-level monetization. This role exists for one reason: Consistently produce viral-caliber content ideas and scripts that perform on short-form platforms and YouTube. You will not be filming. You will not be editing. You will not be posting. We already have in-person production and editing teams. Your job is to think, strategize, and script — at a very high level. What You’ll Be Responsible For Short-Form Content (Secondary) 2 short-form video ideas + scripts per day Platforms include: Instagram Reels TikTok Other short-form surfaces Focus on: Scroll-stopping hooks Clear angles Retention-driven structure Platform-native storytelling Long-Form Content (Primary++) 1 YouTube video idea + outline per week Includes: Core concept Hook / opening structure Segment breakdown Key talking points The Type of Content You’ll Be Creating Educational, strategy-driven content Designed to help creators understand: How to grow on social platforms How to position themselves How to think about content that converts Optimized for virality, not vanity Built for a high-ticket education audience Clear, confident, and authoritative tone Exact positioning and internal strategy are shared during the Zoom interview. Who This Role Is For This role is ideal if you: Have 3+ years experience in content strategy, ideation, or scripting Deeply understand: Short-form viral mechanics Hooks, angles, and retention Platform psychology (Reels, TikTok, YouTube) Have worked with: Creators Educators Coaches Personal brands Can translate complex ideas into simple, compelling scripts Think in systems, not one-off ideas Are comfortable ideating for audiences at different levels (beginner → advanced) Experience working with creator or influencer ecosystems is a strong plus. Who This Role Is NOT For This role is not a fit if you: Only edit or post content Rely on trends without understanding why they work Need constant direction or feedback to move forward Prefer execution over strategy Are uncomfortable owning idea performance We’re looking for a thinking partner, not a task taker. Working Style & Environment Fast-moving High standards Frequent iteration Direct collaboration with the founder Ideas are tested quickly and improved continuously If you enjoy building, experimenting, and refining you’ll thrive here. Compensation & Growth Structure: Hourly (Upwork standard, long-term) Hourly Range Shown: $15–$25/hour (Final rate based on experience and strategic depth) This is designed as a long-term role, with: Increased responsibility over time Potential expansion into broader content leadership Opportunity to influence high-level brand and funnel strategy Location & Availability Location: Worldwide Requirement: Strong overlap with U.S. time zones Language: Fluent English (written) What Success Looks Like A consistent pipeline of strong, testable ideas Clear, shoot-ready scripts Content that performs across platforms Improved retention and engagement over time Strong collaboration with production and editing teams Application Instructions (Required) To apply, please include: Your experience with content ideation or scripting Platforms you understand best (short-form, YouTube, or both) Examples of content ideas, scripts, or creators you’ve worked with Start your proposal with the word: IDEATE Applications that don’t follow instructions will not be reviewed. Final Note This role is for someone who lives inside content strategy someone who understands what makes people stop scrolling, keep watching, and trust the voice on screen. If you can consistently create ideas that cut through noise and drive growth, we’d love to speak with you. Apply tot his job