Director of Client Strategy (Video) — Full-Time, Remote (Travel Required)
Sweet Fish is a strategy-led B2B video partner for companies that want video to drive real business results—pipeline, revenue, and brand growth.
We’re hiring a Director of Client Strategy to sit across the table from senior marketing leaders and answer:
“If video is supposed to drive pipeline… what should we actually be making, where should it live, and how will we measure success?”
This is a senior, client-facing strategy role responsible for owning a portfolio of B2B accounts, driving retention and growth, and ensuring video strategy translates into measurable business outcomes.
You will partner closely with Producers (who own execution) while leading strategy, client relationships, and performance.
What You’ll Own
You’ll own strategy, client health, and growth across ~15–20 B2B accounts:
Client Strategy & Leadership
Lead client calls, presentations, and quarterly business reviews (QBRs)
Act as the strategic advisor to senior marketing stakeholders
Audit clients’ full video and content ecosystem (site, ads, social, sales, events)
Identify gaps, opportunities, and competitive advantages
Build clear video strategies tied to funnel stages, campaigns, and business goals
Translate strategy into creative direction the team can execute
Performance, Retention & Growth
Own client retention, expansion, and Net Revenue Retention (NRR)
Identify upsell opportunities and guide clients toward higher-impact initiatives
Ensure video is effectively distributed, repurposed, and integrated into campaigns
Continuously analyze performance and iterate strategy based on results
Tie video efforts to pipeline, conversion, and revenue impact
Team Leadership (Producers)
Partner with Producers to ensure strategy is executed effectively
Provide clear direction, feedback, and prioritization across accounts
Help elevate the strategic thinking of the production team
Step in as needed on key accounts to guide positioning or creative direction
Creative & Execution Oversight
Review deliverables and provide actionable feedback
Maintain a high bar for creative quality and effectiveness
Occasionally travel for shoots or strategy sprints to guide direction on set
How You’ll Be Measured
Client retention and Net Revenue Retention (NRR)
Account growth and expansion
Client satisfaction and strategic trust
Video and campaign performance
Pipeline influence, conversions, and revenue impact
Must-Haves
5+ years in B2B marketing, content strategy, video strategy, or agency client services
Proven ability to lead client relationships and drive business outcomes
Strong presentation skills (comfortable leading executive-level conversations)
Deep understanding of digital marketing, content strategy, and distribution
Ability to connect creative decisions to performance and revenue
Strong strategic thinking paired with executional awareness
Experience influencing or guiding cross-functional teams
Nice-to-Haves
Experience in a B2B agency environment
Familiarity with AI-enabled marketing workflows
Background in video or content production (but not production-first)
This Role Is NOT For You If…
You want to primarily shoot, edit, or produce video
You prefer execution-only roles over strategy and client ownership
You’re not comfortable owning retention, growth, and client outcomes
You don’t enjoy presenting, leading conversations, and challenging clients
Role Details
Full-time
Leadership team seat
Compensation: $90,000 - $120,000 annually
Based in Orlando (preferred), open to Remote
Portfolio of 15–20 clients
Monthly client calls + quarterly QBRs
Occasional travel required
Apply To This Job
We’re hiring a Director of Client Strategy to sit across the table from senior marketing leaders and answer:
“If video is supposed to drive pipeline… what should we actually be making, where should it live, and how will we measure success?”
This is a senior, client-facing strategy role responsible for owning a portfolio of B2B accounts, driving retention and growth, and ensuring video strategy translates into measurable business outcomes.
You will partner closely with Producers (who own execution) while leading strategy, client relationships, and performance.
What You’ll Own
You’ll own strategy, client health, and growth across ~15–20 B2B accounts:
Client Strategy & Leadership
Lead client calls, presentations, and quarterly business reviews (QBRs)
Act as the strategic advisor to senior marketing stakeholders
Audit clients’ full video and content ecosystem (site, ads, social, sales, events)
Identify gaps, opportunities, and competitive advantages
Build clear video strategies tied to funnel stages, campaigns, and business goals
Translate strategy into creative direction the team can execute
Performance, Retention & Growth
Own client retention, expansion, and Net Revenue Retention (NRR)
Identify upsell opportunities and guide clients toward higher-impact initiatives
Ensure video is effectively distributed, repurposed, and integrated into campaigns
Continuously analyze performance and iterate strategy based on results
Tie video efforts to pipeline, conversion, and revenue impact
Team Leadership (Producers)
Partner with Producers to ensure strategy is executed effectively
Provide clear direction, feedback, and prioritization across accounts
Help elevate the strategic thinking of the production team
Step in as needed on key accounts to guide positioning or creative direction
Creative & Execution Oversight
Review deliverables and provide actionable feedback
Maintain a high bar for creative quality and effectiveness
Occasionally travel for shoots or strategy sprints to guide direction on set
How You’ll Be Measured
Client retention and Net Revenue Retention (NRR)
Account growth and expansion
Client satisfaction and strategic trust
Video and campaign performance
Pipeline influence, conversions, and revenue impact
Must-Haves
5+ years in B2B marketing, content strategy, video strategy, or agency client services
Proven ability to lead client relationships and drive business outcomes
Strong presentation skills (comfortable leading executive-level conversations)
Deep understanding of digital marketing, content strategy, and distribution
Ability to connect creative decisions to performance and revenue
Strong strategic thinking paired with executional awareness
Experience influencing or guiding cross-functional teams
Nice-to-Haves
Experience in a B2B agency environment
Familiarity with AI-enabled marketing workflows
Background in video or content production (but not production-first)
This Role Is NOT For You If…
You want to primarily shoot, edit, or produce video
You prefer execution-only roles over strategy and client ownership
You’re not comfortable owning retention, growth, and client outcomes
You don’t enjoy presenting, leading conversations, and challenging clients
Role Details
Full-time
Leadership team seat
Compensation: $90,000 - $120,000 annually
Based in Orlando (preferred), open to Remote
Portfolio of 15–20 clients
Monthly client calls + quarterly QBRs
Occasional travel required
Apply To This Job