Director of Brand Strategy & Growth
Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
We’re filling this role for a client, A clinical-stage neuroscience company advancing precision brain health by using EEG-derived biomarkers to personalize transcranial magnetic stimulation therapy for mental healthcare.
Role Overview
Hiring for a strategic and hands-on Director of Brand Strategy and Growth to lead integrated marketing initiatives across brand awareness, commercialization, customer engagement, and growth.
This role will support post-FDA commercialization efforts and oversee marketing strategy across both B2B (clinic licensing/enterprise) and B2C (patient awareness) audiences.
The ideal candidate combines healthcare marketing expertise, growth-oriented execution, strong storytelling, and analytical rigor within a regulated environment.
Key Responsibilities
Brand, Media & Advocacy
Drive earned media, thought leadership, influencer, and advocacy initiatives
Build relationships with physicians, neuroscientists, veterans, athletes, and key opinion leaders (KOLs)
Develop campaigns across podcasts, webinars, conferences, social media, and digital platforms
Amplify visibility while maintaining scientific credibility and regulatory compliance
Commercialization & Growth
Lead marketing initiatives supporting commercialization and post-FDA growth strategy
Develop integrated go-to-market campaigns for clinicians, enterprise partners, patients, and prospective licensees
Support clinic activation, patient acquisition, and enterprise growth initiatives
Partner with executive leadership on company narrative, positioning, and category leadership
Analytics & Operations
Track and optimize KPIs including CAC, conversion, retention, attribution, and marketing ROI
Build dashboards and reporting frameworks to measure campaign effectiveness
Partner cross-functionally with Commercial Operations, Clinical, Data Science, Engineering, and Executive Leadership
Manage agencies, vendors, and external marketing partners as needed
Lifecycle Marketing & CRM
Lead CRM, lifecycle marketing, lead nurturing, and audience segmentation strategies
Develop automated campaigns across email, social, and digital channels
Utilize behavioral data and analytics to improve engagement, retention, and conversion
Compliance & Regulatory
Ensure marketing communications align with FDA, HIPAA, and healthcare marketing standards
Support compliant promotion of FDA-cleared indications and approved claims
Collaborate on medical, legal, and regulatory (MLR) review processes
Qualifications
8+ years of experience in growth, lifecycle, integrated, or commercial marketing
Experience within healthcare, digital health, medical device, neuroscience, SaaS, or wellness industries preferred
Proven success supporting commercialization or go-to-market launches
Experience marketing to healthcare providers, enterprise healthcare organizations, and/or consumers
Strong CRM and marketing automation experience (HubSpot, Salesforce Marketing Cloud, Braze, Klaviyo, etc.)
Strong analytical and performance marketing capabilities
Exceptional communication, storytelling, and brand positioning skills
Familiarity with FDA promotional considerations and regulated healthcare communications strongly preferred
Entrepreneurial mindset with strong operational execution skills
Apply To This Job
We’re filling this role for a client, A clinical-stage neuroscience company advancing precision brain health by using EEG-derived biomarkers to personalize transcranial magnetic stimulation therapy for mental healthcare.
Role Overview
Hiring for a strategic and hands-on Director of Brand Strategy and Growth to lead integrated marketing initiatives across brand awareness, commercialization, customer engagement, and growth.
This role will support post-FDA commercialization efforts and oversee marketing strategy across both B2B (clinic licensing/enterprise) and B2C (patient awareness) audiences.
The ideal candidate combines healthcare marketing expertise, growth-oriented execution, strong storytelling, and analytical rigor within a regulated environment.
Key Responsibilities
Brand, Media & Advocacy
Drive earned media, thought leadership, influencer, and advocacy initiatives
Build relationships with physicians, neuroscientists, veterans, athletes, and key opinion leaders (KOLs)
Develop campaigns across podcasts, webinars, conferences, social media, and digital platforms
Amplify visibility while maintaining scientific credibility and regulatory compliance
Commercialization & Growth
Lead marketing initiatives supporting commercialization and post-FDA growth strategy
Develop integrated go-to-market campaigns for clinicians, enterprise partners, patients, and prospective licensees
Support clinic activation, patient acquisition, and enterprise growth initiatives
Partner with executive leadership on company narrative, positioning, and category leadership
Analytics & Operations
Track and optimize KPIs including CAC, conversion, retention, attribution, and marketing ROI
Build dashboards and reporting frameworks to measure campaign effectiveness
Partner cross-functionally with Commercial Operations, Clinical, Data Science, Engineering, and Executive Leadership
Manage agencies, vendors, and external marketing partners as needed
Lifecycle Marketing & CRM
Lead CRM, lifecycle marketing, lead nurturing, and audience segmentation strategies
Develop automated campaigns across email, social, and digital channels
Utilize behavioral data and analytics to improve engagement, retention, and conversion
Compliance & Regulatory
Ensure marketing communications align with FDA, HIPAA, and healthcare marketing standards
Support compliant promotion of FDA-cleared indications and approved claims
Collaborate on medical, legal, and regulatory (MLR) review processes
Qualifications
8+ years of experience in growth, lifecycle, integrated, or commercial marketing
Experience within healthcare, digital health, medical device, neuroscience, SaaS, or wellness industries preferred
Proven success supporting commercialization or go-to-market launches
Experience marketing to healthcare providers, enterprise healthcare organizations, and/or consumers
Strong CRM and marketing automation experience (HubSpot, Salesforce Marketing Cloud, Braze, Klaviyo, etc.)
Strong analytical and performance marketing capabilities
Exceptional communication, storytelling, and brand positioning skills
Familiarity with FDA promotional considerations and regulated healthcare communications strongly preferred
Entrepreneurial mindset with strong operational execution skills
Apply To This Job