Director, Marketing Technology
Hulus Marketing team is seeking a Director, Marketing Technology who will be an exceptional addition to our Subscriber Growth team. In this role at Hulu, you will define and help implement our marketing technology needs, lead partner management toward execution, and drive collaboration with Product Management, Engineering, and Data Science. The right person for this role is driven by identifying... and working across to teams to develop a Marketing tech stack that can best serve all acquisition and retention efforts. If you are someone who looks at disconnected systems, user interfaces, processes, and marketing campaign efforts as an opportunity to connect, iterate, and learn from, then this is a great role for you.
WHAT YOULL DO
Lead the strategy of our Marketing tech stack efforts that will increase the accuracy, velocity and actionability of all subscriber acquisition data.
Look for whats missing in our current digital marketing, and overall advertising efforts that can be fixed through the right Technology; consistently innovate in this space, spearhead identification of problem areas and the right solutions for Hulu
Identify, evaluate and select outside partners that can enhance Hulus first party data in an effort to create more effective and efficient campaigns.
Lead the decision making process across teams related to build or buy decisions
Serve as the connection between outside and inside data providers and work across Hulu to define requirements and a roadmap of these efforts
Partner with Product Management to develop and continually enhance the right data driven testing strategy for Hulu acquisition efforts
Lead the cross-team efforts that will enable automation of digital marketing campaigns across a variety of mobile and social media ad platforms.
Serve as the Technical/Product lead on how we best implement and grow effective Programmatic Marketing for Hulu
WHAT TO BRING
7-10 years of experience in Advertising Technology (including RTBs, performance based advertising and user acquisition)
7-10 years of AdTech Product Management responsibility
Highly knowledgeable of the advertising technology space with proven knowledge of leading and emerging players in the space
Highly proficient in campaign automation mechanisms including campaign canvas, emails, landing pages, forms, segmentation, etc. Track record of success for these efforts
Experience supporting multi-business unit and leading across teams
B.S. degree in Computer Science or related field (or comparable practical experience)
Programming experience in one or more general purpose languages such as Java, C#, JavaScript, Python or Go
Full stack development experience (backend, web apps to frontend)
Experience with multiple database types such as RDBMS, NoSQL or Analytic databases
Architecture experience of high throughput services
Agile software development
NICE-TO-HAVES
Master or PhD in Computer Science or related field
Linux / Unix development
iOS / Android development
Experience with RESTful services
Apply Now
WHAT YOULL DO
Lead the strategy of our Marketing tech stack efforts that will increase the accuracy, velocity and actionability of all subscriber acquisition data.
Look for whats missing in our current digital marketing, and overall advertising efforts that can be fixed through the right Technology; consistently innovate in this space, spearhead identification of problem areas and the right solutions for Hulu
Identify, evaluate and select outside partners that can enhance Hulus first party data in an effort to create more effective and efficient campaigns.
Lead the decision making process across teams related to build or buy decisions
Serve as the connection between outside and inside data providers and work across Hulu to define requirements and a roadmap of these efforts
Partner with Product Management to develop and continually enhance the right data driven testing strategy for Hulu acquisition efforts
Lead the cross-team efforts that will enable automation of digital marketing campaigns across a variety of mobile and social media ad platforms.
Serve as the Technical/Product lead on how we best implement and grow effective Programmatic Marketing for Hulu
WHAT TO BRING
7-10 years of experience in Advertising Technology (including RTBs, performance based advertising and user acquisition)
7-10 years of AdTech Product Management responsibility
Highly knowledgeable of the advertising technology space with proven knowledge of leading and emerging players in the space
Highly proficient in campaign automation mechanisms including campaign canvas, emails, landing pages, forms, segmentation, etc. Track record of success for these efforts
Experience supporting multi-business unit and leading across teams
B.S. degree in Computer Science or related field (or comparable practical experience)
Programming experience in one or more general purpose languages such as Java, C#, JavaScript, Python or Go
Full stack development experience (backend, web apps to frontend)
Experience with multiple database types such as RDBMS, NoSQL or Analytic databases
Architecture experience of high throughput services
Agile software development
NICE-TO-HAVES
Master or PhD in Computer Science or related field
Linux / Unix development
iOS / Android development
Experience with RESTful services
Apply Now