Director, Marketing Affiliates & Aggregators
About the position
Responsibilities
• Lead a team of marketing channel experts, focusing on individual development, performance management, training, and coaching.
• Present and communicate media strategies, plans, and executions to executive partners and stakeholders across the enterprise.
• Align with paid and owned marketing peer leaders on multi-channel media strategies to ensure integration.
• Translate and interpret business intelligence and internal client objectives to guide teams in developing media strategies that support business goals.
• Audit and optimize existing Affiliate & Aggregator relationships for efficiency and sales targets.
• Grow relationships with successful channel partners and publishers.
• Create a test and learn strategy for new partner opportunities and optimizations.
• Manage campaigns and pull data directly in affiliate and aggregator platforms and with our affiliate agency.
• Collaborate with Audience and Product teams to identify opportunities to reach target audiences.
• Partner with the Creative team on creative needs, including logos and landing pages.
• Apply analytics and measurement tools to provide media strategy support to brand and product line marketing management.
• Ensure risks associated with business activities are effectively identified and controlled in accordance with policies.
Requirements
• Bachelor's degree or 4 years of related experience may be substituted in lieu of degree.
• 8 or more years of progressive related experience in a digital marketing or advertising function.
• 3 years of direct team lead or management experience required.
• Familiarity with the insurance industry and Affiliate and Aggregator platforms such as Impact, CJ Affiliate, MediaAlpha, and Quinstreet.
• Extensive experience with launching, optimizing, and maintaining Affiliate & Aggregator relationships and performance campaigns.
• Excellent communication, analytical, and organizational skills.
• Comfortability with data, metrics, analytics, and reporting.
• Demonstrated ability to manage and lead a comprehensive paid media plan, including oversight of internal teams and external media agencies.
• Experience collaborating with key resources and stakeholders to influence decisions and achieve strategic goals.
• Expert-level business acumen in business operations, industry practices, and emerging trends.
• Understanding of specific laws and rules governing consumer products.
Benefits
• Comprehensive medical, dental, and vision plans
• 401(k) and pension plans
• Life insurance
• Parental benefits
• Adoption assistance
• Paid time off program with paid holidays plus 16 paid volunteer hours
• Various wellness programs
• Career path planning and continuing education opportunities
Apply Now
Apply Now
Responsibilities
• Lead a team of marketing channel experts, focusing on individual development, performance management, training, and coaching.
• Present and communicate media strategies, plans, and executions to executive partners and stakeholders across the enterprise.
• Align with paid and owned marketing peer leaders on multi-channel media strategies to ensure integration.
• Translate and interpret business intelligence and internal client objectives to guide teams in developing media strategies that support business goals.
• Audit and optimize existing Affiliate & Aggregator relationships for efficiency and sales targets.
• Grow relationships with successful channel partners and publishers.
• Create a test and learn strategy for new partner opportunities and optimizations.
• Manage campaigns and pull data directly in affiliate and aggregator platforms and with our affiliate agency.
• Collaborate with Audience and Product teams to identify opportunities to reach target audiences.
• Partner with the Creative team on creative needs, including logos and landing pages.
• Apply analytics and measurement tools to provide media strategy support to brand and product line marketing management.
• Ensure risks associated with business activities are effectively identified and controlled in accordance with policies.
Requirements
• Bachelor's degree or 4 years of related experience may be substituted in lieu of degree.
• 8 or more years of progressive related experience in a digital marketing or advertising function.
• 3 years of direct team lead or management experience required.
• Familiarity with the insurance industry and Affiliate and Aggregator platforms such as Impact, CJ Affiliate, MediaAlpha, and Quinstreet.
• Extensive experience with launching, optimizing, and maintaining Affiliate & Aggregator relationships and performance campaigns.
• Excellent communication, analytical, and organizational skills.
• Comfortability with data, metrics, analytics, and reporting.
• Demonstrated ability to manage and lead a comprehensive paid media plan, including oversight of internal teams and external media agencies.
• Experience collaborating with key resources and stakeholders to influence decisions and achieve strategic goals.
• Expert-level business acumen in business operations, industry practices, and emerging trends.
• Understanding of specific laws and rules governing consumer products.
Benefits
• Comprehensive medical, dental, and vision plans
• 401(k) and pension plans
• Life insurance
• Parental benefits
• Adoption assistance
• Paid time off program with paid holidays plus 16 paid volunteer hours
• Various wellness programs
• Career path planning and continuing education opportunities
Apply Now
Apply Now