Director, Global Influencer Strategy
Job title: Director, Global Influencer Strategy in New York City, NY at Fresh
Company: Fresh
Job description: Company DescriptionWHO WE AREFresh is a global company headquartered in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. With over 30 years of expertise, we are driven by our boundless curiosity and sky’s the limit approach. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, our teams are passionate about creating everyday indulgences that transform skin. As a lifestyle beauty brand within the LVMH group, we foster an inspiring, inclusive environment with world-class benefits that encourages everyone to dream big, because that’s how we got here.Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.Our Global Marketing team takes a consumer-centric, data-driven approach to leading end-to-end brand marketing efforts, from ideation to execution. We work hand-in-hand with our markets and internal teams to create breakthrough product and compelling campaigns, driven by the belief that true collaboration yields the best results. As brand stewards, our team brings sky’s the limit thinking to our projects, ensuring we showcase the uniqueness of our brand while delivering multi-sensorial experiences to our consumers.Job DescriptionJob Responsibilities:
Develop and define the influencer brand strategy and how it fits within the integrated communication brand plans (content generation, paid partnership, events, seeding, relationship building, etc.)
Develop influencer content strategy and manage the external influencer content program, overseeing workflow, briefing, and asset delivery
Develop influencer global guidelines, frameworks, and strategies that regional teams can bring to life across key global markets in a consistent, impactful, and cohesive manner
Lead the influencer content strategy - innovative, informative, and engaging content for brand, product, and lifestyle campaigns
Use insights to iterate, optimize and scale campaigns. Build systems that make influencer performance measurable and repeatable
Distribute insights and learnings regularly with internal teams via monthly reporting
Collaborate with creative teams and marketing teams on 360-marketing campaigns to ensure influencer strategy is aligned with global campaigns and launches
Identify and streamline synergies within Consumer Marketing and amplify brand awareness, brand desirability, customer acquisition and engagement
Your impact in your first year:
Play a pivotal role in taking fresh to the next level as the brand expands its territory and authority across all platforms and markets by achieving KPI’s and ROI with each influencer activation
Assist in leading the roll out a new brand platform, ensuring consistent execution
QualificationsWHO YOU AREYou have:
8-12+ years of experience in influencer marketing; beauty experience preferred.
Deep understanding of all social platforms from functionality to advertising products
Strong analytical skills to evaluate content effectiveness and program performance
Solid network of influencer talent, agents, publicists, celebrities, and other industry-related gatekeepers
Excellent project management skills, including the ability to align internal and external partners swiftly
Strong creative judgment and the ability to recognize engaging, on-brand content and influencers that align to our brand platform
Proficient in influencer and social media metrics and monitoring tools (e.g., Tribe)
Technical skills in Excel, PowerPoint
You are:
Consumer Centric: Build relationships with Consumers through heartfelt generosity
Collaborative: Communicate and dream with others
Growth Minded: Seek opportunities that offer the chance to be a curious creator
A Strategic Thinker: Implement new ideas from data and insights to create the unexpected
Driven for Results: A relentless pursuit to achieve business objectives, drive revenue and contribute to organizational success
Physical Requirements:
Must be able to remain in a stationary position on average of 7.5 hours/day
Light to moderate lifting may be required
While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard
Additional InformationWHAT WE OFFER YOUFresh offers a hybrid working schedule with three fixed days in office, and two days remote. This role is based in our New York Office.Training & Development and Culture
Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
Opportunities for networking and building relationships with LVMH Community and Network
Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups
Mental Health Support
Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
Free 24/7 confidential mental health support
Paid Time Off & Flexibility
Comprehensive paid time off inclusive of Floating Holidays and Summer Fridays
Two fully-remote weeks throughout the year to encourage flexibility; additional holiday weeks remote
Fertility and Family Planning
Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
Travel & lodging for those who can’t access care
Back-up dependent Care and Tutoring
Fresh and LVMH ‘Perks’ and Discounts
Fresh In-Store Discounts and Gratis
LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc
Pre-Tax Commuter Benefits through Wage Works
Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)
Health Care
Medical, dental and vision
Retirement and Additional Benefits
401k with Company Match + Additional Employer Contribution at eligibility
Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.The salary range for the role is $160,000 - $180,000 USDAll your information will be kept confidential according to EEO guidelines.
Expected salary: $160000 - 180000 per year
Location: New York City, NY
Apply for the job now!
Apply Now
Company: Fresh
Job description: Company DescriptionWHO WE AREFresh is a global company headquartered in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. With over 30 years of expertise, we are driven by our boundless curiosity and sky’s the limit approach. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, our teams are passionate about creating everyday indulgences that transform skin. As a lifestyle beauty brand within the LVMH group, we foster an inspiring, inclusive environment with world-class benefits that encourages everyone to dream big, because that’s how we got here.Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.Our Global Marketing team takes a consumer-centric, data-driven approach to leading end-to-end brand marketing efforts, from ideation to execution. We work hand-in-hand with our markets and internal teams to create breakthrough product and compelling campaigns, driven by the belief that true collaboration yields the best results. As brand stewards, our team brings sky’s the limit thinking to our projects, ensuring we showcase the uniqueness of our brand while delivering multi-sensorial experiences to our consumers.Job DescriptionJob Responsibilities:
Develop and define the influencer brand strategy and how it fits within the integrated communication brand plans (content generation, paid partnership, events, seeding, relationship building, etc.)
Develop influencer content strategy and manage the external influencer content program, overseeing workflow, briefing, and asset delivery
Develop influencer global guidelines, frameworks, and strategies that regional teams can bring to life across key global markets in a consistent, impactful, and cohesive manner
Lead the influencer content strategy - innovative, informative, and engaging content for brand, product, and lifestyle campaigns
Use insights to iterate, optimize and scale campaigns. Build systems that make influencer performance measurable and repeatable
Distribute insights and learnings regularly with internal teams via monthly reporting
Collaborate with creative teams and marketing teams on 360-marketing campaigns to ensure influencer strategy is aligned with global campaigns and launches
Identify and streamline synergies within Consumer Marketing and amplify brand awareness, brand desirability, customer acquisition and engagement
Your impact in your first year:
Play a pivotal role in taking fresh to the next level as the brand expands its territory and authority across all platforms and markets by achieving KPI’s and ROI with each influencer activation
Assist in leading the roll out a new brand platform, ensuring consistent execution
QualificationsWHO YOU AREYou have:
8-12+ years of experience in influencer marketing; beauty experience preferred.
Deep understanding of all social platforms from functionality to advertising products
Strong analytical skills to evaluate content effectiveness and program performance
Solid network of influencer talent, agents, publicists, celebrities, and other industry-related gatekeepers
Excellent project management skills, including the ability to align internal and external partners swiftly
Strong creative judgment and the ability to recognize engaging, on-brand content and influencers that align to our brand platform
Proficient in influencer and social media metrics and monitoring tools (e.g., Tribe)
Technical skills in Excel, PowerPoint
You are:
Consumer Centric: Build relationships with Consumers through heartfelt generosity
Collaborative: Communicate and dream with others
Growth Minded: Seek opportunities that offer the chance to be a curious creator
A Strategic Thinker: Implement new ideas from data and insights to create the unexpected
Driven for Results: A relentless pursuit to achieve business objectives, drive revenue and contribute to organizational success
Physical Requirements:
Must be able to remain in a stationary position on average of 7.5 hours/day
Light to moderate lifting may be required
While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard
Additional InformationWHAT WE OFFER YOUFresh offers a hybrid working schedule with three fixed days in office, and two days remote. This role is based in our New York Office.Training & Development and Culture
Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
Opportunities for networking and building relationships with LVMH Community and Network
Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups
Mental Health Support
Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
Free 24/7 confidential mental health support
Paid Time Off & Flexibility
Comprehensive paid time off inclusive of Floating Holidays and Summer Fridays
Two fully-remote weeks throughout the year to encourage flexibility; additional holiday weeks remote
Fertility and Family Planning
Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
Travel & lodging for those who can’t access care
Back-up dependent Care and Tutoring
Fresh and LVMH ‘Perks’ and Discounts
Fresh In-Store Discounts and Gratis
LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc
Pre-Tax Commuter Benefits through Wage Works
Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)
Health Care
Medical, dental and vision
Retirement and Additional Benefits
401k with Company Match + Additional Employer Contribution at eligibility
Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.The salary range for the role is $160,000 - $180,000 USDAll your information will be kept confidential according to EEO guidelines.
Expected salary: $160000 - 180000 per year
Location: New York City, NY
Apply for the job now!
Apply Now