Director, Field Marketing

For nearly 20 years, TheKey has helped clients achieve successful long-term aging at home with comprehensive, concierge-based care. Ensuring the dignity, safety, and independence of its clients, TheKey is committed to changing how the world lives and ages at home. Employee-teams get the training, resources, and support they need to deliver an exceptional care experience for clients and their families. Founded in Silicon Valley, TheKey has grown from a single location to service coverage throughout North America enabling clients to live life on their own terms, in their own homes. Key ResponsibilitiesStrategy and PlanningDevelop and execute comprehensive field marketing strategy aligned with national brand priorities and regional market dynamicsLead account-based marketing approach in partnership with sales, identifying high-value accounts and designing targeted engagement programsIntegrate "voice of field" into brand and go-to-market strategy through structured field insights reporting and active participation in strategic planningOwn national-level metrics for local activities, educational programs, and demand generation goalsProgram ExecutionPlan and lead regional demand generation initiatives including awareness campaigns, educational programming, executive dinners, peer-to-peer events, direct mail, gifting programs, and local print advertisingPartner closely with our operations and quality teams to ensure program alignment and continuity across the fieldDesign and deploy tailored marketing messaging, field kits, and programming based on regional customer and market insightsPartner with sales leadership to develop compliant, territory-specific offline marketing plans and customer activation activitiesManage relationships with vendors, agencies, and event partners to ensure high-quality execution within budgetCoordinate trade show presence, regional conferences, and speaker engagementsCross-Functional CollaborationCollaborate with the Marketing Center of Excellence (Content, Digital, Events, MarCom) to ensure field programs align with and amplify national campaignsWork with demand generation to integrate field activities into broader campaign architecture and lead management processesSupport and mentor Regional Business Development leaders and sales teams to deliver consistent, high-quality regional marketing executionPartner with Quality, Legal, and Compliance stakeholders to ensure appropriate design and execution of all field marketing activitiesMeasurement and OptimizationDesign and track KPIs for regional marketing execution including pipeline contribution, campaign response, referral conversion, and program ROIBuild repeatable playbooks that enable frontline sales and marketing teams to execute with consistencyContinuously test and refine tactics based on performance data and field feedbackKey CapabilitiesStrong sales and marketing expertise in healthcare, with home care, home health, retail health, or hospice experience strongly preferredDeep knowledge of B2B2C healthcare models and account-based marketing strategyProven fluency in offline marketing tactics including events, direct mail, gifting, local print, and experiential programs at a regional levelExperience building repeatable playbooks that drive consistent execution across distributed teamsSales coaching background with a focus on high performance in a positive, collaborative cultureStrong customer orientation and willingness to spend significant time in the fieldAbility to manage competing priorities, budgets, and vendor relationships for a complex teamExperience with change management and team scaling in entrepreneurial or growth environmentsQualificationsBachelor's degree in Marketing, Business, Healthcare Administration, or a related field; MBA or advanced degree preferred10+ years of marketing experience with at least 5 years focused on field marketing, ABM, or regional demand generationExperience in healthcare services, home-based care, or healthcare technology preferredDemonstrated success managing teams and increasing levels of responsibility in matrixed organizationsStrong strategic thinking with excellent communication and presentation skillsAbility to manage complex projects with multiple stakeholders in a fast-paced, regulated environmentWillingness to travel up to 50%Nice to HaveBackground building scalable field marketing strategyFamiliarity with healthcare compliance requirements (Stark, Anti-Kickback, state regulations)Benefits for full time employees Medical/Dental/Vision InsuranceTouchCare VirtualCareLife InsuranceHealth Savings AccountFlexible Spending Account401(k) MatchingEmployee Assistance ProgramPTO Plan for Non-Exempt EmployeesFlexible PTO Plan for Exempt EmployeesHolidays and Floating HolidaysPet Insurance TheKey is an equal opportunity employer. TheKey prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, or any other characteristic protected by law.California Residents Only:In accordance with Article 2 of the California Health and Safety Code - California Community Care Facilities Act, TheKey requires timely and accurate positive fingerprint identification of California based applicants as a condition of employment. If an applicant has been convicted of a non-exemptible crime, and in compliance with all applicable state and local laws, their conditional offer will be rescinded.#LI-TK

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