Director, Customer Database & Marketing Analytics
Overview
We are seeking a results-driven Director to drive our direct-to-consumer (DTC) growth. This leader will own the development and activation of our customer data strategy, including building and operationalizing a unified customer database to enable scalable, data driven marketing across TV, digital and Direct Mail. The headline mandate is concrete: stand up the customer database, advance our use of modeled first-party audiences in direct mail acquisition, and prove measurable lift through rigorous testing. Given the size of our marketing team, this role also serves as a hands-on operational partner with external vendor, supporting campaign execution and audience activation workflows alongside channel leads.
This role sits at the intersection of marketing, data science, and customer experience. This role will report to the VP, Marketing Analytics with significant CMO and senior marketing leadership team exposure. As a senior individual contributor, the Director will drive outcomes through the managed services vendor and cross-functional agencies. The right person has shipped a customer database or CDP or comparable customer database build and can hold a vendor's modeling team accountable. As the platformâs capabilities mature, this role will become a key thought partner to channel leads for audience strategy and deriving channel specific insights and have demonstrated expertise to deep dive within key marketing channels. Advanced media measurement (MMM, MTA) sits on a longer-term roadmap.
Key Responsibilities:
Customer Database & Data Strategy
Oversee the DTC customer database build and activation across online and offline channels, including data model design and identity resolution across deterministic and probabilistic signals â with particular attention to offline-to-online stitching for our phone-driven sales motion.
Partner with external database vendor, internal data engineering team and external media agencies to ensure scalable data pipelines and timely audience availability for activation.
Develop advanced audience and segmentation strategies based on behavior, purchase history, and engagement signals.
Enable personalization at scale across digital and offline touchpoints.
Acting as the primary point person for the database partner relationship, including SOWs, milestones, and accountability for both data engineering and modeling outputs.
DTC Growth & Marketing Operations Strategy
Operate as a hands-on partner for campaign execution and audience activation workflows, particularly in direct mail.
Partner with Performance Marketing teams to maximize CPS efficiency and growth.
Modeling Development
Lead development of predictive models with external database vendor (propensity to respond or purchase), advancing our first-party data and modeled audience capabilities for direct mail acquisition.
Evaluate vendor-built models for production readiness and quantify their business impact.
Own the test and learn agenda for CDP and modeled audience program including A/B, holdout, and incrementality testing to continuously improve performance.
Omnichannel Campaign Strategy
Integrate digital data (email, SMS, paid media, ecommerce, OTT/linear TV) and direct mail strategies for coordinated campaigns.
Drive addressable marketing programs using first-party data via audience synchronization and activation across platforms.
Identify opportunities to scale high-performing direct mail programs through advanced targeting and modeling.
Technology & Data Infrastructure
Oversee marketing technology and data infrastructure supporting CDP build, audience activation and measurement.
Qualifications
8â12+ years of experience in direct-to-consumer marketing in marketing analytics
Proven success driving measurable growth in customer acquisition.
Direct, hands-on experience building or co-leading a CDP or customer database implementation, from scoping through first activated use case, including activation and measurement across digital, TV, and direct mail background in predictive modeling and statistical analysis (Python, R, or similar)
Advanced SQL skills and experience with BI/visualization tools (Tableau, Power BI, Looker)
Hands-on experience with both digital performance marketing and direct mail programs
Experience with attribution modeling and incrementality testing in a DTC environment.
Demonstrated leadership experience managing key relationships within/outside marketing, teams and cross-functional initiatives.
Preferred Experience
Experience in subscription or high-growth DTC brands
Familiarity with marketing platforms (e.g., Meta, Google, email/SMS platforms like HubSpot)
Knowledge of identity resolution and first-party data strategies in a privacy-first landscape
*The compensation for this role falls within an annual salary range of $140,000 to $160,000 + annual performance bonus.*
The candidate offered this position will be required to pass a pre-employment background check. Endurance Warranty is an E-Verify Company.
*Endurance is committed to building a diverse and inclusive team. Please note: at this time, applicants must have existing authorization to work in the U.S., as we are unable to offer new visa sponsorship.*
PHYSICAL REQUIREMENTS:
Sitting or standing for extended periods; repetitive motions; use hands to handle equipment or controls; reach with hands and arms; typing on keyboard; viewing computer screen extended periods; speak clearly and hearing
Regular use of typical office equipment, computer software, programs, and methods of communication such as a computer, e-mail, phone system, and messaging.
In a remote work environment, being interactive and communicative with management and co-workers in a visible manner is an essential function of the job. Camera/video usage is required.
Must be able to lift 25 pounds.
Equal Employment Opportunity
Endurance Warranty Services is proud to be an equal-opportunity employer. We celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Our differences are what make us better together. Endurance Warranty is an E-Verify Company.
About Endurance
Endurance Warranty has been honored with multiple Stevie Awards for being a great place to work, and weâre growing rapidly. Weâre a fast-paced company offering limitless opportunities to grow your career. Thanks to our dedicated employees, we provide best-in-class auto repair coverage to customers across the country, protecting people from unexpected and costly breakdowns for almost 15 years. At Endurance, we embrace the entrepreneurial spirit, and youâll play a role in shaping this dynamic industry. We offer great pay, amazing benefits, and the opportunity to learn and grow.
When you work for Endurance, youâre working for a company that cares about you and your future. We empower employees to lead, drive change and give back where they work and live. Our people are our greatest strength, and weâre proud to work as a diverse team to serve our customers and our community.
Therefore, weâve been honored as a top place to work, including multiple Stevieâ Awards for the best workplace and great employer. For the last several years, Endurance has also earned a spot-on Selling Powerâs â50 Best Companies to Sell Forâ and consistently makes industry lists from Crainâs and Inc. magazine for our continuous and significant growth. Experts in the industry recognize that our employees care as wellâConsumer Affairs highly recommends Endurance, and our customers highly rate us on Google, Trustpilot, and other major online review sites.
Come accelerate your career with us. Weâll give you the tools you need to succeed at work and the flexibility to enjoy life outside of your job.
Apply To This Job
We are seeking a results-driven Director to drive our direct-to-consumer (DTC) growth. This leader will own the development and activation of our customer data strategy, including building and operationalizing a unified customer database to enable scalable, data driven marketing across TV, digital and Direct Mail. The headline mandate is concrete: stand up the customer database, advance our use of modeled first-party audiences in direct mail acquisition, and prove measurable lift through rigorous testing. Given the size of our marketing team, this role also serves as a hands-on operational partner with external vendor, supporting campaign execution and audience activation workflows alongside channel leads.
This role sits at the intersection of marketing, data science, and customer experience. This role will report to the VP, Marketing Analytics with significant CMO and senior marketing leadership team exposure. As a senior individual contributor, the Director will drive outcomes through the managed services vendor and cross-functional agencies. The right person has shipped a customer database or CDP or comparable customer database build and can hold a vendor's modeling team accountable. As the platformâs capabilities mature, this role will become a key thought partner to channel leads for audience strategy and deriving channel specific insights and have demonstrated expertise to deep dive within key marketing channels. Advanced media measurement (MMM, MTA) sits on a longer-term roadmap.
Key Responsibilities:
Customer Database & Data Strategy
Oversee the DTC customer database build and activation across online and offline channels, including data model design and identity resolution across deterministic and probabilistic signals â with particular attention to offline-to-online stitching for our phone-driven sales motion.
Partner with external database vendor, internal data engineering team and external media agencies to ensure scalable data pipelines and timely audience availability for activation.
Develop advanced audience and segmentation strategies based on behavior, purchase history, and engagement signals.
Enable personalization at scale across digital and offline touchpoints.
Acting as the primary point person for the database partner relationship, including SOWs, milestones, and accountability for both data engineering and modeling outputs.
DTC Growth & Marketing Operations Strategy
Operate as a hands-on partner for campaign execution and audience activation workflows, particularly in direct mail.
Partner with Performance Marketing teams to maximize CPS efficiency and growth.
Modeling Development
Lead development of predictive models with external database vendor (propensity to respond or purchase), advancing our first-party data and modeled audience capabilities for direct mail acquisition.
Evaluate vendor-built models for production readiness and quantify their business impact.
Own the test and learn agenda for CDP and modeled audience program including A/B, holdout, and incrementality testing to continuously improve performance.
Omnichannel Campaign Strategy
Integrate digital data (email, SMS, paid media, ecommerce, OTT/linear TV) and direct mail strategies for coordinated campaigns.
Drive addressable marketing programs using first-party data via audience synchronization and activation across platforms.
Identify opportunities to scale high-performing direct mail programs through advanced targeting and modeling.
Technology & Data Infrastructure
Oversee marketing technology and data infrastructure supporting CDP build, audience activation and measurement.
Qualifications
8â12+ years of experience in direct-to-consumer marketing in marketing analytics
Proven success driving measurable growth in customer acquisition.
Direct, hands-on experience building or co-leading a CDP or customer database implementation, from scoping through first activated use case, including activation and measurement across digital, TV, and direct mail background in predictive modeling and statistical analysis (Python, R, or similar)
Advanced SQL skills and experience with BI/visualization tools (Tableau, Power BI, Looker)
Hands-on experience with both digital performance marketing and direct mail programs
Experience with attribution modeling and incrementality testing in a DTC environment.
Demonstrated leadership experience managing key relationships within/outside marketing, teams and cross-functional initiatives.
Preferred Experience
Experience in subscription or high-growth DTC brands
Familiarity with marketing platforms (e.g., Meta, Google, email/SMS platforms like HubSpot)
Knowledge of identity resolution and first-party data strategies in a privacy-first landscape
*The compensation for this role falls within an annual salary range of $140,000 to $160,000 + annual performance bonus.*
The candidate offered this position will be required to pass a pre-employment background check. Endurance Warranty is an E-Verify Company.
*Endurance is committed to building a diverse and inclusive team. Please note: at this time, applicants must have existing authorization to work in the U.S., as we are unable to offer new visa sponsorship.*
PHYSICAL REQUIREMENTS:
Sitting or standing for extended periods; repetitive motions; use hands to handle equipment or controls; reach with hands and arms; typing on keyboard; viewing computer screen extended periods; speak clearly and hearing
Regular use of typical office equipment, computer software, programs, and methods of communication such as a computer, e-mail, phone system, and messaging.
In a remote work environment, being interactive and communicative with management and co-workers in a visible manner is an essential function of the job. Camera/video usage is required.
Must be able to lift 25 pounds.
Equal Employment Opportunity
Endurance Warranty Services is proud to be an equal-opportunity employer. We celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Our differences are what make us better together. Endurance Warranty is an E-Verify Company.
About Endurance
Endurance Warranty has been honored with multiple Stevie Awards for being a great place to work, and weâre growing rapidly. Weâre a fast-paced company offering limitless opportunities to grow your career. Thanks to our dedicated employees, we provide best-in-class auto repair coverage to customers across the country, protecting people from unexpected and costly breakdowns for almost 15 years. At Endurance, we embrace the entrepreneurial spirit, and youâll play a role in shaping this dynamic industry. We offer great pay, amazing benefits, and the opportunity to learn and grow.
When you work for Endurance, youâre working for a company that cares about you and your future. We empower employees to lead, drive change and give back where they work and live. Our people are our greatest strength, and weâre proud to work as a diverse team to serve our customers and our community.
Therefore, weâve been honored as a top place to work, including multiple Stevieâ Awards for the best workplace and great employer. For the last several years, Endurance has also earned a spot-on Selling Powerâs â50 Best Companies to Sell Forâ and consistently makes industry lists from Crainâs and Inc. magazine for our continuous and significant growth. Experts in the industry recognize that our employees care as wellâConsumer Affairs highly recommends Endurance, and our customers highly rate us on Google, Trustpilot, and other major online review sites.
Come accelerate your career with us. Weâll give you the tools you need to succeed at work and the flexibility to enjoy life outside of your job.
Apply To This Job