Director, Content Strategy

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements. We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together. Genesys is seeking a strategic, revenue-driven Director, Content Strategy to lead the development and execution of a unified content strategy that supports our mission to power empathetic, AI-driven customer experiences at scale. Reporting to the VP, Content Marketing and Thought Leadership, this role will be central to scaling Genesys content as a measurable growth engine — driving AI authority, enterprise credibility, demand generation, and pipeline impact across priority industries, ICPs, and global campaigns. The ideal candidate brings deep B2B SaaS experience, strong leadership and communication skills, and a proven ability to align content strategy to GTM motions in a complex, global organization. Key Responsibilities Define and own the global content strategy aligned to business goals, GTM campaigns, and strategic initiatives Create thematic messaging frameworks, content pillars, and editorial narratives that reinforce the Genesys value proposition across ICPs, personas, and verticals Translate high-level strategy into campaign-ready content packages with a variety of assets across content types and channels Partner closely with Product Marketing, Global Campaigns, Demand Generation, Brand, PR/Comms, and Sales to ensure alignment with GTM motions Lead and mentor a high-performing global team of strategists, writers, and editorial contributors Build and manage editorial content calendars for all major programs Establish and track KPIs connecting content performance to engagement, pipeline, and revenue impact Leverage analytics, audience insights, and AI tools to continually optimize content investment, formats, channels and overall efficacy Qualifications 8+ years of B2B content marketing experience, including 5+ years of people management leadership Experience in enterprise SaaS, cloud platforms, or customer experience/AI-led technology Proven success aligning content strategy to global GTM campaigns and revenue objectives Deep understanding of ICP development, buyer journeys, and enterprise sales cycles Strong executive communication skills and ability to influence in matrixed organizations Experience integrating AI narratives and innovation storytelling into enterprise-level content Familiarity with performance-driven content optimization and AI-enabled content tools Compensation: This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $153,800.00 - $270,600.00 Benefits: Medical, Dental, and Vision Insurance. Telehealth coverage Flexible work schedules and work from home opportunities Development and career growth opportunities Open Time Off in addition to 10 paid holidays 401(k) matching program Adoption Assistance Fertility treatments Click here to view a summary overview of our Benefits. If a Genesys employee referred you, please use the link they sent you to apply. About Genesys: Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com . Reasonable Accommodations: If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at [email protected] . You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email. This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response. Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics. Please note that recruiters will never ask for sensitive personal or financial information during the application phase.