Director, Category Management (Store Growth)

At Midi Health, we're not just building a company; we're reclaiming midlife for women as a new beginning. We're the leading force in midlife women's healthcare, providing expert-designed, clinician-delivered, and insurance-covered care that's changing lives. As a company founded by women, for women, we're dedicated to helping every woman embrace midlife as a powerful new chapter. Join us, and you'll be part of a team that embodies our core values every single day. Hi I’m Em — SVP of Growth at Midi Health. We’ve built one of the fastest-growing women’s health platforms in the U.S. Now we’re scaling our next growth engine: turning our Rx + Supplements business into a high-performing Care + Commerce experience. This role owns how our categories grow. What you’ll own You are the category operator — responsible for both: Category-level growth (e.g., Weight, Skin, Longevity) Product-level performance within those categories Core levers: Pricing — optimize for conversion, margin, and LTV Promotions — offers, bundles, lifecycle triggers Placement — site, CRM, and clinical surfaces Packaging — how products are merchandised and sold You’ll drive: Conversion, AOV, attach rate, repeat purchase Cross-sell across Care, Rx, and Supplements Growth within existing categories through better content and conversion What you’ll do: Own existing category performance end-to-end — from overall category growth down to product-level optimization with a sharp focus on the Store Scale existing products through pricing, bundling, promotion, and positioning Lead pricing & promo strategy with a strong test-and-learn mindset Drive merchandising across site, lifecycle, async Rx, and Shopify Partner on new product GTM — ensure strong commercial performance post-launch Find and execute growth opportunities across the full funnel from ads to site to emails What you bring: 8–12+ years in Category Management, CPG, Ecommerce or DTC growth Proven track record owning pricing, promotions, and revenue growth Strong instincts for portfolio optimization (not just launches) Ability to zoom out to category strategy and zoom in to executional detail Analytical, scrappy, and highly accountable — you know how to find and pull the right levers Why this role matters: Most companies treat Store like a channel. You’ll help define and scale entire categories — and turn them into durable growth engines for Midi. The interview process will include: Meet with our Talent Partner (30- 45 min) Meet with SVP of Growth (30 mins) Cross functional Interview- (45 mins) Working session- (1hr- 1.5hr) Final Executive Interview (30 min) At this time, Midi is unable to provide visa sponsorship . Candidates must be authorized to work in the U.S. without current or future sponsorship needs. The Salary range for this role will depend on experience.Midi pays a competitive base salary, plus equity and benefits. While you’re waiting for us to review your portfolio, here’s some fun content to check out #LI- JA1 While you wait to hear from us - hear from our patients and why they Midi here and here! Midi Health is a diverse organization. We encourage applications regardless of color, religion, gender, sexual orientation, gender identity or expression, age, nationality, marital status, disability, and veteran status. This role is not eligible for sponsorship. Must have authorization to work in the United States now and in the future. Please find our CCPA Privacy Notice for California Candidates here . Please note that all official communication from Midi Health will come from an @ joinmidi.com email address. We will never ask for payment of any kind during the application or hiring process. If you receive any suspicious communication claiming to be from Midi Health, please report it immediately by emailing us at [email protected] .