Director, Brand Intelligence – AI Transformation

Job Description: • Lead brand audits and AI-readiness assessments to identify gaps between existing brand standards and readiness for AI • Work with tech and data teams to translate static brand guidelines into machine-readable artifacts: hierarchical schemas, minimum viable token libraries, and governance models consumable by client technology stacks • Work with clients and technologists to design the solutions that enable creative platforms, content management systems, and marketing automation tools to generate on-brand assets automatically • Partner with design, engineering, and technology strategy teams to ensure brand tokens and assets are implemented across martech (e.g., CDP, DAM, CMS, and creative tooling) • Lead discovery interviews, maturity assessments, and workshops to identify AI transformation opportunities and operational pain points across broader marketing operations • Partner with AI tech strategists on transformation roadmaps and business cases that connect rapid value demonstration to long-term enterprise capability building • Guide implementation paths from prototype to pilot to scale, ensuring enablement and adoption with client teams • Own day-to-day client relationships and oversee multi-track transformation programs with clear value realization metrics • Partner with C-suite stakeholders (CMOs, CDOs, CIOs/CTOs) to influence vision, priorities, and operating model shifts • Support new business and proposal work by articulating how brand systems and AI transformation create enterprise value • Codify frameworks and engagement models for brand AI-readiness, token library development, and transformation delivery • Convert methods into repeatable service offerings and delivery playbooks • Develop thought leadership, case studies, and POVs that position brand systems as foundational infrastructure for AI transformation • Partner with creative technologists, ML specialists, strategists, and engineering leaders • Manage external resources and vendor relationships where needed Requirements: • 8–12+ years in brand consulting, marketing consulting, or transformation delivery • Proven track record building brand systems as the main client lead and team lead (need to know how to build brands to break them!) • Experience applying AI or automation to workflows • Familiarity with modern marketing technologies—DAM, CMS, CDP, CRM, Workfront, workflow automation, creative tooling • Experience designing pilots, POCs, and roadmaps with business-case rigor • Strength in structured thinking, executive storytelling, and relationship-building with senior stakeholders • Comfort working hands-on in technical environments, e.g., GenAI tools or low-code platforms • Proven experience leading transformation engagements in matrixed and cross-disciplinary environments • Bachelor's degree required; Master's or technical specialization preferred. Benefits: Apply tot his job