Direct to Consumer - Marketing Specialist

Advantage Home Care is a leading provider of non-medical home care services, dedicated to empowering individuals with disabilities to live safely, healthily, and independently. The Direct-to-Consumer Marketing Specialist is responsible for acquiring new clients and caregivers through direct engagement, building trust, and increasing brand visibility within the community.ResponsibilitiesServe as a local brand ambassador, actively promoting Advantage Home Care’s services in assigned communitiesConduct door-to-door outreach, attend health fairs and local events when approved, and engage with family-selected caregivers (BYOC) and potential clientsEducate families on care options, provide marketing materials, and guide them toward enrollmentTrack all leads and activity in CRM or designated tools; meet KPIs including calls, visits, referrals, and conversion ratesCollaborate closely with intake and recruitment teams to ensure seamless hand-offs and client onboardingAddress misconceptions, overcome objections, and personalize outreach using regional knowledgeAssist in identifying and resolving any issue, dissatisfaction, or problem that a client or caregiver may be experiencingDedicate 75% of work time to forward-facing, growth-focused activitiesOther duties as assigned and deemed appropriate by managementSkills75% in the Field: Actively engaging with prospects and community partners most of the weekStrong Community Presence: Building trust through consistent, weekly visits in assigned regionsLead Conversion: Generating referrals and turning them into active clients and caregiversOrganized Follow-Up: Tracking outreach and staying on top of every leadTeam Collaboration: Partnering smoothly with intake and recruitment for follow-throughExperience in sales, marketing, or community outreachStrong communication, and interpersonal skillsSelf-motivated, goal-driven, and comfortable working independently in the fieldOrganized with experience using CRM tools and managing follow-up preferredKnowledge of local community dynamics and grassroots marketing tacticsBenefitsEarned Time OffMedical Benefits, Dental, Life InsuranceWeekly paychecksCompetitive PayFun, Lively, and Family work environmentPerformance BonusesRoom for advancementCompany OverviewAdvantage Home Care is a Medicare Certified Home Care Company serving Hillsborough, Pinellas and Pasco Counties. It was founded in 1996, and is headquartered in Tampa, Florida, US, with a workforce of 51-200 employees. Its website is http://www.advantagehomehealth.com.



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