Direct Response TV Media Buyer
Job Description:
• Own media buying for national linear cable TV campaigns from end to end
• Identify, negotiate, and secure highly efficient DR inventory across cable networks and dayparts
• Optimize buys for cost-per-lead and ROAS, not just impressions or GRPs
• Coordinate with internal growth team to align buys with landing pages, creative, and call tracking
• Monitor pacing, air dates, clearance rates, and performance daily
• Manage relationships with TV networks, rep firms, and DR media sellers
• Test and scale new stations, programs, and formats based on performance
• Report on KPIs including spend, CPL, conversion rate, lead quality, and return on ad spend
• Drive high-volume, low-cost leads at strong CPLs and ROAS
Requirements:
• 2–5+ years experience buying direct response linear TV, ideally across national cable networks
• Deep understanding of DR metrics (CPL, CPV, frequency, clearance, etc.)
• Proven ability to negotiate low CPMs and uncover undervalued remnant inventory
• Strong working knowledge of media planning tools, spreadsheets, and tracking workflows
• Comfortable operating independently and making fast decisions with imperfect information
• Analytical mindset—you can spot patterns in performance and adjust strategy accordingly
• Strong communication skills with vendors, reps, and internal stakeholders
• Bonus: Experience with call tracking tools, attribution platforms, or lead generation funnels
• Bonus: Familiarity with response forecasting and historical clearance data
• Bonus: Prior experience working at a DR agency or in-house buying team
• Bonus: Exposure to programmatic or CTV buying (a plus, not required)
Benefits:
• 100% remote – work from anywhere
• Competitive compensation with upside potential
• Fast-moving team, low bureaucracy, high ownership
Apply Now
Apply Now
• Own media buying for national linear cable TV campaigns from end to end
• Identify, negotiate, and secure highly efficient DR inventory across cable networks and dayparts
• Optimize buys for cost-per-lead and ROAS, not just impressions or GRPs
• Coordinate with internal growth team to align buys with landing pages, creative, and call tracking
• Monitor pacing, air dates, clearance rates, and performance daily
• Manage relationships with TV networks, rep firms, and DR media sellers
• Test and scale new stations, programs, and formats based on performance
• Report on KPIs including spend, CPL, conversion rate, lead quality, and return on ad spend
• Drive high-volume, low-cost leads at strong CPLs and ROAS
Requirements:
• 2–5+ years experience buying direct response linear TV, ideally across national cable networks
• Deep understanding of DR metrics (CPL, CPV, frequency, clearance, etc.)
• Proven ability to negotiate low CPMs and uncover undervalued remnant inventory
• Strong working knowledge of media planning tools, spreadsheets, and tracking workflows
• Comfortable operating independently and making fast decisions with imperfect information
• Analytical mindset—you can spot patterns in performance and adjust strategy accordingly
• Strong communication skills with vendors, reps, and internal stakeholders
• Bonus: Experience with call tracking tools, attribution platforms, or lead generation funnels
• Bonus: Familiarity with response forecasting and historical clearance data
• Bonus: Prior experience working at a DR agency or in-house buying team
• Bonus: Exposure to programmatic or CTV buying (a plus, not required)
Benefits:
• 100% remote – work from anywhere
• Competitive compensation with upside potential
• Fast-moving team, low bureaucracy, high ownership
Apply Now
Apply Now