Direct Response Creative Strategist
Creative Strategist
Location: Fully Remote (US / Canada / Europe)
Job Type: Full-Time
Creative is the growth engine here, not a support function. We're looking for a strategist who can own paid social creative at scale - directing a team, building testing frameworks, and turning performance data into ads that actually work. If you want creative decisions tied directly to revenue, this is that role.
About Uproot Clean
Uproot Clean is a fast-growing, performance-driven consumer brand built for pet owners. We operate at scale across multiple channels and leverage paid social to drive growth. We invest aggressively in testing, move quickly on winners, and expect our creative team to operate with the same rigor as our media buying. Creative performance directly impacts revenue - and we want someone who's excited by that level of ownership.
The Role
You'll own and scale paid social creative across Meta, TikTok, and AppLovin, supporting $500k in monthly ad spend for your Pod. You'll lead creative strategy, direct a team of 4 video editors and 1 graphic designer, and work side by side with media buying to systematically turn insights into scalable ads.
This is a high-bar role inside a serious operating environment. You'll have ownership, trust, and resources - but you'll also be held to a high standard. If you want to work on a brand where creative decisions actually matter and are tied directly to results, this is the seat.
This Role Is NOT For:
People who need heavy hand-holding or constant direction
Those who prefer purely conceptual work with no performance accountability
Anyone uncomfortable managing people or giving direct feedback
Those who struggle to balance speed with quality
People who dislike working closely with media buyers and performance data
Anyone treating remote work as a lifestyle perk rather than a responsibility
What You'll Own
Creative Strategy & Direction
Own paid social creative strategy across Meta, TikTok, and AppLovin
Define angles, hooks, formats, and testing priorities by channel
Work directly with the Content team to ensure the right asset pipeline
Translate performance data into clear, creative direction
Continuously evolve strategy based on results, not opinions
Creative Briefing & Execution
Write 4 detailed video briefs per day for video editors
Write 3 detailed static ad briefs per day for the graphic designer
Provide same-day feedback on all creative output
Briefs must include: clear objective/hypothesis, hook direction, script, messaging guidance, visual references, and naming conventions
You're expected to write scripts independently (with access to internal copywriters for complex topics)
Team Leadership
Manage and direct a team of 5 creatives (4 editors, 1 designer)
Ensure consistent output, quality, and speed
Give clear, direct feedback quickly
Raise the creative bar over time
Performance & Analytics
Review performance daily with media buyers
Understand core metrics: CPA, CTR, hold rate, thumb-stop, creative fatigue
Navigate Facebook Ads Manager independently to pull insights
Identify winning patterns and scale them systematically
Copy & Messaging
Write short-form ad copy and scripts
Ensure creative and copy work together across the funnel
Collaborate with internal copywriters on longer or complex scripts
Deep understanding of direct response copywriting principles
Diagnose why copy works or fails, not just whether it works
Provide actionable feedback to improve hooks, clarity, and conversion
Process & Systems
Build creative testing frameworks and repeatable processes
Establish ideation, testing, feedback, and iteration loops
Enforce naming conventions for clean tracking and analysis
Create feedback systems that continuously improve output
What Success Looks Like
Consistent improvement in creative performance metrics (CPA, CTR, hold rate)
Steady pipeline of winning ads scaling across channels
Team producing high-quality output daily with clear systems in place
Creative testing framework driving measurable revenue impact
Requirements
Nice to have:
Proven track record creating performance-driven paid social creative at scale
Deep expertise with Meta ads, TikTok ads, and creative testing methodologies
Management experience directing editors and designers (not just making ads yourself)
Analytical + creative thinking - you can do both simultaneously
Facebook Ads Manager proficiency - comfortable pulling insights independently
Extremely high output - consistent daily execution is non-negotiable
Strong written communication - especially in creative briefs
Ownership mindset - you don't wait to be told what to do
Direct response copywriting expertise - can write, edit, and diagnose what works
Work Requirements
⏰ Schedule: Monday-Friday, 8:00 AM - 5:00 PM EST
💻 Workspace: Fixed, professional setup (not digital nomad)
📊 Output: Daily briefs and feedback loops (high consistency required)
Benefits & Compensation
Competitive base salary + performance-based bonus structure
Fully remote - work from anywhere in the US, Canada, or Europe
Paid time off
Flex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire
Fully covered medical insurance, including health, dental, and vision. (US-based employees)
Ownership & autonomy - trusted to build and execute strategy
Professional development - opportunities to learn and grow with the business
Ready to Apply?
If you're creative-first, performance-driven, and ready to build systems that scale winning ads in a high-output, high-accountability environment, apply now.
Location: Fully Remote (US / Canada / Europe)
Job Type: Full-Time
Creative is the growth engine here, not a support function. We're looking for a strategist who can own paid social creative at scale - directing a team, building testing frameworks, and turning performance data into ads that actually work. If you want creative decisions tied directly to revenue, this is that role.
About Uproot Clean
Uproot Clean is a fast-growing, performance-driven consumer brand built for pet owners. We operate at scale across multiple channels and leverage paid social to drive growth. We invest aggressively in testing, move quickly on winners, and expect our creative team to operate with the same rigor as our media buying. Creative performance directly impacts revenue - and we want someone who's excited by that level of ownership.
The Role
You'll own and scale paid social creative across Meta, TikTok, and AppLovin, supporting $500k in monthly ad spend for your Pod. You'll lead creative strategy, direct a team of 4 video editors and 1 graphic designer, and work side by side with media buying to systematically turn insights into scalable ads.
This is a high-bar role inside a serious operating environment. You'll have ownership, trust, and resources - but you'll also be held to a high standard. If you want to work on a brand where creative decisions actually matter and are tied directly to results, this is the seat.
This Role Is NOT For:
People who need heavy hand-holding or constant direction
Those who prefer purely conceptual work with no performance accountability
Anyone uncomfortable managing people or giving direct feedback
Those who struggle to balance speed with quality
People who dislike working closely with media buyers and performance data
Anyone treating remote work as a lifestyle perk rather than a responsibility
What You'll Own
Creative Strategy & Direction
Own paid social creative strategy across Meta, TikTok, and AppLovin
Define angles, hooks, formats, and testing priorities by channel
Work directly with the Content team to ensure the right asset pipeline
Translate performance data into clear, creative direction
Continuously evolve strategy based on results, not opinions
Creative Briefing & Execution
Write 4 detailed video briefs per day for video editors
Write 3 detailed static ad briefs per day for the graphic designer
Provide same-day feedback on all creative output
Briefs must include: clear objective/hypothesis, hook direction, script, messaging guidance, visual references, and naming conventions
You're expected to write scripts independently (with access to internal copywriters for complex topics)
Team Leadership
Manage and direct a team of 5 creatives (4 editors, 1 designer)
Ensure consistent output, quality, and speed
Give clear, direct feedback quickly
Raise the creative bar over time
Performance & Analytics
Review performance daily with media buyers
Understand core metrics: CPA, CTR, hold rate, thumb-stop, creative fatigue
Navigate Facebook Ads Manager independently to pull insights
Identify winning patterns and scale them systematically
Copy & Messaging
Write short-form ad copy and scripts
Ensure creative and copy work together across the funnel
Collaborate with internal copywriters on longer or complex scripts
Deep understanding of direct response copywriting principles
Diagnose why copy works or fails, not just whether it works
Provide actionable feedback to improve hooks, clarity, and conversion
Process & Systems
Build creative testing frameworks and repeatable processes
Establish ideation, testing, feedback, and iteration loops
Enforce naming conventions for clean tracking and analysis
Create feedback systems that continuously improve output
What Success Looks Like
Consistent improvement in creative performance metrics (CPA, CTR, hold rate)
Steady pipeline of winning ads scaling across channels
Team producing high-quality output daily with clear systems in place
Creative testing framework driving measurable revenue impact
Requirements
Nice to have:
Proven track record creating performance-driven paid social creative at scale
Deep expertise with Meta ads, TikTok ads, and creative testing methodologies
Management experience directing editors and designers (not just making ads yourself)
Analytical + creative thinking - you can do both simultaneously
Facebook Ads Manager proficiency - comfortable pulling insights independently
Extremely high output - consistent daily execution is non-negotiable
Strong written communication - especially in creative briefs
Ownership mindset - you don't wait to be told what to do
Direct response copywriting expertise - can write, edit, and diagnose what works
Work Requirements
⏰ Schedule: Monday-Friday, 8:00 AM - 5:00 PM EST
💻 Workspace: Fixed, professional setup (not digital nomad)
📊 Output: Daily briefs and feedback loops (high consistency required)
Benefits & Compensation
Competitive base salary + performance-based bonus structure
Fully remote - work from anywhere in the US, Canada, or Europe
Paid time off
Flex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire
Fully covered medical insurance, including health, dental, and vision. (US-based employees)
Ownership & autonomy - trusted to build and execute strategy
Professional development - opportunities to learn and grow with the business
Ready to Apply?
If you're creative-first, performance-driven, and ready to build systems that scale winning ads in a high-output, high-accountability environment, apply now.