Direct Client Role - eCommerce Content Analyst
Job Description: eCommerce Content Performance Analyst (Contract) This is a strategic, data-driven role designed for a specialist who understands that in eCommerce, visuals are data. You will be responsible for auditing, analyzing, and optimizing the performance of digital assets across a major consumer goods brand's web properties. Your mission is to bridge the gap between creative assets and conversion metrics, ensuring every image, video, and piece of content is pulling its weight in the customer journey. Role Overview • Engagement Type: 6–12 Month Contract • Focus: Asset Performance, Conversion Rate Optimization (CRO), and Content Analytics Key Responsibilities • Visual Asset Audit: Conduct comprehensive reviews of website imagery, A+ content, and lifestyle assets to identify high-performing trends and underperforming gaps. • Performance Tracking: Utilize analytics tools to track how specific visual elements (hero images, carousels, zoom-in features, etc.) correlate with engagement and conversion rates. • A/B Testing Support: Partner with the digital team to design and monitor A/B tests for product detail page (PDP) imagery and homepage banners. • Competitive Benchmarking: Analyze competitor digital shelves to identify best practices in visual storytelling and asset placement. • Actionable Reporting: Translate complex data sets into "creative briefs" for the design team, providing clear recommendations on what types of photography or video drive the most ROI. • SEO & Metadata Optimization: Ensure all visual assets are optimized for site speed and discoverability through proper tagging and naming conventions. Qualifications & Skills • Experience: 5+ years in eCommerce analytics, digital shelf management, or performance marketing. • Data Literacy: Proficiency with Google Analytics (GA4), Adobe Analytics, or similar eCommerce tracking platforms. • Tool Kit: Experience with Digital Asset Management (DAM) systems and PIM software is highly preferred. • Visual Intuition: A strong understanding of what makes a "good" eCommerce image (lighting, composition, USP highlighting) and the ability to back it up with data. • Communication: Ability to present findings to both technical stakeholders and creative teams effectively. • Education: Bachelor’s degree in Marketing, Data Science, Business, or a related field. Why This Role? This is a high-impact opportunity to influence the digital presence of a market-leading consumer brand. You will have the autonomy to shape how data informs creative strategy, directly impacting the bottom line over a significant 6–12 month project lifecycle.