Digital Paid Media Manager
About the position We're seeking a Digital Paid Media Manager who is both a strategic thinker and hands-on operator. You'll manage multi-million-dollar paid media budgets, primarily across Google Ads and Microsoft Ads, with accountability for revenue growth, efficiency, and new customer acquisition. This is a player-coach role: you'll be in-platform executing campaigns while also developing strategies to drive growth across Radwell's ecommerce and B2B business. You'll collaborate with cross-functional teams including marketing, analytics, sales, product, and creative to deliver measurable impact to the business. Responsibilities • Lead strategy and execution for paid media campaigns across Google Ads and Microsoft Advertising (search, shopping, and display) Including targeting, budgeting, bid strategies, ad assets, and measurement strategy. • Manage relationships with agencies and external vendors, ensuring campaigns are executed efficiently, targets are met, and performance insights and data-driven optimizations are clearly communicated. • Execute campaigns directly in-platform while collaborating with agencies as needed. • Manage and optimize multi-million-dollar budgets to drive incremental revenue, ROAS, CLV, and new customer acquisition. • Provide in-depth analysis of campaign performance and communicate insights to senior leadership, aligning paid media strategy with overall business objectives and guiding future initiatives. • Collaborate with marketing, analytics, and sales teams to ensure messaging alignment and audience targeting. • Champion automation and efficiency by streamlining reporting, setting up performance alerts , monitoring product feed health, and rapidly testing workflows to improve speed-to-market. • Stay on top of industry trends, platform innovations, and competitor activity to identify growth opportunities. Requirements • Proven ability to manage large-scale budgets and agency/vendor relationships to deliver growth in ecommerce and/or B2B environments. • Strong analytical and problem-solving skills with experience turning data into action. • Excellent communication and collaboration skills; ability to work cross-functionally and present to leadership. • Google Ads (Search, Shopping, Display, Performance Max) • Microsoft Ads (Bing), including Shopping campaigns • Google Merchant Center (product feed management and optimization) • Automation & workflow tools (scripts, rules, scheduling, alerts, or third-party optimization platforms) • Analytics platforms such as Google Analytics (GA4) and reporting dashboards (Power BI, Looker, or similar) • Proficient in Microsoft PowerPoint and Excel, including advanced functions, data visualization, and presentation design. • 5+ years of paid media experience, with expertise in Google Ads and Microsoft Ads (required). Nice-to-haves • Experience with Meta, LinkedIn, or programmatic advertising is a plus. • Knowledge of SQL or other query languages a plus (for deeper performance analysis and reporting) • Bachelor's degree in Marketing, Business, or related field preferred. Apply tot his job