Digital Media Planner

About the position You will be joining the SCAN team focused on digital marketing to support Marketing and Direct to Consumer Sales initiatives. This full-time position will plan, setup, manage and optimize digital marketing campaigns in platform, coordinate deliverables, and analyze and report on digital marketing performance metrics, working in conjunction with the Digital Marketing and Sales Manager. The successful candidate should be a proactive, detail-oriented collaborator with strong digital media understanding and execution skills, capable of driving results that enhance both marketing visibility and direct-to-consumer sales outcomes. Responsibilities • Develop and implement comprehensive digital marketing strategies aligned with Marketing and Direct to Consumer Sales objectives to drive full funnel performance. • Plan, setup, manage and optimize digital marketing campaigns directly in Google, Meta, and other platforms as needed • Collaborate with marketing team and agency partners to plan, coordinate, and deliver high performing digital marketing campaigns across multiple channels including Paid Search, Performance Max, Paid Social, Display, Online Video and CTV. • Optimize campaign performance through data-driven decision making, A/B testing, and continuous refinement of targeting, messaging, and creative elements. • Monitor and analyze key performance metrics to evaluate campaign effectiveness, providing actionable insights and recommendations for improvement. • Compile detailed performance reports from agency partners that highlight ROI, conversion metrics, and other relevant KPIs for stakeholders into a shared repository. • Stay current with digital marketing trends, tools, and best practices to implement innovative approaches that drive marketing and sales results. • Actively support the achievement of SCAN’s Vision and Goals. • Other duties as assigned. Requirements • Bachelor’s Degree in Communications, Advertising, Marketing, Business, Computer Science, Economics, User Experience, Mathematics, Psychology, or related field preferred • 3-5 years of experience in digital marketing with deep expertise in digital media and direct-to-consumer marketing or comparable experience • Should have an understanding of digital campaign performance, attribution, and optimizations • Should have expertise in improving conversion funnel • Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required • Excellent written and verbal communication skills • Familiarity with website analytics and reporting as it relates to digital marketing • Ability to work and deliver multiple projects simultaneously on tight deadlines • Excellent organizational and project management skills Nice-to-haves • Experience with strategic planning is preferred • Agency background is preferred • Google AdWords, Analytics and Google Data Studio experience preferred • Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred Benefits • Base salary range: $80,300 to $116,197 annually • Work Mode - Remote • An annual employee bonus program • Robust Wellness Program • Generous paid-time-off (PTO) • Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday • Excellent 401(k) Retirement Saving Plan with employer match and contribution • Robust employee recognition program • Tuition reimbursement • An opportunity to become part of a team that makes a difference to our members and our community every day!