Digital Media Coordinator
This is a remote position. The Digital Media Coordinator position will develop and execute digital media campaigns and develop and execute content strategy for PR by the Book. Qualifications: Self-starter with initiative and creativity 3+ years of social media campaign development & execution Proactive problem solver that is solutions-oriented 2+ book industry experience Positive attitude/team player Proficiency in Social Media Applications: FB, Instagram, Twitter, LinkedIn, TikTok Proficiency in Canva, Adobe Creative Suite/Express, or similar creative design platforms Proficiency with web and social media analytics Independently manages workflow Excellent communication skills, able to effectively communicate and manage clients Strong social media writing skills Social media advertising knowledge and skills strongly recommended Graphic design skills recommended Responsibilities: Digital Media Campaign Execution - Develop strategy and execute social media campaigns - including content strategy, content generation, consultation, social media audit, and social media reporting Support traditional media campaigns through digital media platform content strategy and execution PR by the Book Content Management - Create strategy and content for PR by the Book digital media outreach for all digital media applications - Blog/Website/Twitter/ Facebook/Pinterest/LinkedIn/TikTok Attend client meetings. Manage social media analytics for PR by the Book and client campaigns Research newsworthy topics/events, angles, influencers, and digital media trends Manage the digital media intern IT Qualifications (hardware/software/applications): Mobile phone High Speed Internet Connection (3 mb down and 1mb up) GoogleApps for Business (Gmail/Google docs/Spreadsheets/Presentations) Mac/PC basic skills CRM Digital Media Coordinator Core Skills Good client and team communicator High-level social media knowledge Book Industry knowledge Exceptionally creative - strategy/content generation/social media applications Autonomy Self-directed workflow within scope of work Proactively solve problems Adheres to company policy and procedures Delegates to intern as needed Leadership Consistently establishes buy-in from team to solve client issues Can spot and resolve client/campaign issues relating to social media Lead social media strategy sessions Vocal and active at team meetings and other company functions Mentors publicity team on social media knowledge/strategy Client Confidence Inspires confidence and high level of trust with clients Needs no assistance at understanding and communicating client’s message via social media PR by the Book, LLC is a boutique publicity firm specializing in literary media relations campaigns and digital media campaigns. We pride ourselves in offering a lifestyle company culture which includes a flexible schedule, virtual office and co-working options. Key book genres include: politics & religion, business, outdoors, food, children’s, parenting, lifestyle, self-help & fiction.