Digital Marketing Strategist – Online TV Show & Brand Growth (Contract)

Remote Full-time
About the Show

We are building an online TV show and brand ecosystem that spans YouTube, TikTok, Instagram, and digital commerce. The show is lifestyle- and family-centered, blending entertainment, authenticity, entrepreneurship, and real-life storytelling.

Beyond viewership, the show connects to branded products, digital offerings, and merchandise that extend the audience experience.

We are seeking a Digital Marketing Strategist who can design and execute marketing plans that:
• Grow viewership and engagement
• Build a loyal community
• Convert audience attention into product sales

What You’ll Do
• Create and execute end-to-end marketing strategies for the show
• Develop platform-specific growth plans for:
• TikTok
• Instagram (Reels, Stories, Lives)
• YouTube (Shorts & long-form)
• Plan and manage:
• Content calendars
• Launch campaigns for episodes and seasons
• Optimize discoverability (hashtags, trends, posting cadence, hooks)
• Collaborate with the content team to align marketing with storytelling
• Build and manage funnels that connect:
• Show → Community → Products
• Support product launches tied to the show (merch, digital products, brand collaborations)
• Track performance and adjust strategy using analytics and insights

What We’re Looking For
• Proven experience growing audiences for:
• YouTube channels
• TikTok or Instagram brands
• Strong understanding of:
• Social media algorithms
• Content virality
• Community building
• Experience marketing content-driven brands, shows, or creators
• Ability to think strategically and execute consistently
• Comfortable working with creators and giving direction
• Data-driven decision-making mindset

Nice to Have
• Experience marketing reality-style or lifestyle content
• Product launch or e-commerce marketing experience
• Influencer or creator economy background
• Experience with email or SMS marketing funnels
• Familiarity with affiliate marketing or brand partnerships

What We Offer
• Creative input into a growing online TV brand
• Opportunity to shape long-term audience and revenue strategy
• Flexible, remote collaboration
• Competitive contract pay with growth potential
• Performance-based bonuses or revenue share (optional)

How to Apply

Please submit:
• A brief introduction
• Examples of accounts, brands, or shows you’ve helped grow
• A short explanation of how you would approach growing an online TV show
• Any experience with product launches or monetization strategies

Job Types: Part-time, Contract

Pay: $58,759.11 - $70,763.66 per year

Expected hours: 15 – 20 per week

Work Location: Remote

Apply Now

Apply Now
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