Digital Marketing Specialist (Remote)
About Thrust Aviation Thrust Aviation is a U.S.-based private aviation company offering on-demand private jet charter, aircraft management, and aircraft sales. Since 2019, we’ve built a reputation for exceptional service, transparent pricing, and operational excellence. As we grow, we’re building a dedicated in-house marketing team to enhance campaign performance, improve brand consistency, and scale lead generation. About the Role We’re looking for a technically skilled Digital Marketing Specialist to take full ownership of outbound email marketing, CRM automation, and digital ad execution. This is a hands-on execution role — perfect for someone who loves building campaigns, testing strategies, and seeing results. While this is not a leadership role at this stage, we welcome candidates who are ambitious and may be interested in growing into larger roles as the team expands. You’ll be our first full-time marketing hire in Colombia and play a key role in laying the foundation for future growth. Experience with the U.S. market is required. Key Responsibilities Cold Email & Lead Generation • Build and manage cold outreach campaigns using tools like Instantly, Smartlead, or Lemlist. • Manage inbox rotation, domain warm-up, sending infrastructure, and A/B testing. • Handle list enrichment and monitor replies to identify quality leads. CRM & Email Marketing • Build email automations and nurturing sequences in GoHighLevel or similar platforms. • Segment, clean, and manage contact lists to maximize engagement and deliverability. • Create and send newsletters and announcements to existing leads and clients. Paid Advertising • Execute and manage paid media campaigns across Meta and Google Ads. • Monitor CPL, CTR, ROAS, and make ongoing optimizations based on performance. • Collaborate with internal stakeholders and external designers for creatives and landing pages. Reporting & Performance • Track and report on campaign performance weekly with actionable insights. • Maintain high deliverability and engagement rates across all outbound communications. Qualifications • 2–4 years of hands-on digital marketing experience, focused on lead generation. • Experience running cold email campaigns with tools like Instantly or Lemlist. • Proficiency with CRMs such as GoHighLevel, ActiveCampaign, or HubSpot. • Experience with Google Ads, Facebook/Instagram Ads, and basic funnel strategy. • Fluent in English — excellent written and verbal communication required. • Self-starter with strong attention to detail and problem-solving skills. Preferred (Not Required) • Experience in high-ticket or U.S.-based service businesses. • Familiarity with private aviation, luxury travel, or concierge services. • Working knowledge of Canva, Adobe, or Figma. • Basic HTML/CSS for email formatting. Experience in the private aviation, luxury services, or high-ticket sales industries. Strong understanding of sales automation tools, AI-driven analytics, and lead generation This role is ideal for someone who: • Wants to roll up their sleeves and do high-quality marketing work • Enjoys performance-based, execution-driven environments • May have leadership potential — but is excited to earn that through results over timeThis role is not a fit for someone seeking to immediately manage others or avoid hands-on execution. Why Work With Us • Full ownership of your work — your impact is direct and measurable. • Be part of a fast-growing team where your role and tools evolve with performance. • Collaborate directly with the CEO and make meaningful contributions to growth. • Competitive compensation and long-term potential within the company.