Digital Marketing Specialist - Paid Advertising (PPC)

Remote Full-time
Join our dynamic team at Photobooth Supply Co as a Junior Digital Marketing Specialist, where you'll play a crucial role in driving revenue growth through paid advertising channels. As a PPC specialist, you'll own a significant marketing budget and contribute to one of the company's largest revenue streams. If you're passionate about empowering entrepreneurs, adding fun to events, and delivering joy to festive gatherings, we want to hear from you!
In this exciting role, you'll be responsible for managing a six-figure ad spend, optimizing ads, split testing, and researching keywords to improve the reach and performance of our paid platforms. You'll work closely with our senior marketers and designers to create ad creatives that drive results. If you thrive in a fast-paced environment, enjoy analyzing data, and are eager to learn and grow, this position is perfect for you.
Key Responsibilities:

Manage and optimize Google Ads, Meta Ads, and TikTok Ads to achieve peak performance
Conduct keyword research, identify top-performing keywords, and improve quality scores
Collaborate with designers to create ad creatives and iterate on ad copy
Split test ad variations, identify winning strategies, and scale successful campaigns
Provide insights and strategy for email marketing, CRO, online conversions, landing pages, and other revenue opportunities

Goals and Objectives:

Increase SQLs and MQLs by 25% MoM
Increase paid ad conversions by 30% MoM
Optimize CTRs and CPC for Meta and Google Ads
Improve Google Ad quality score

Requirements:

1-3 years of experience in PPC, Google Ads, and Meta Ads
Hubspot landing page creation experience
TikTok ads experience a plus
Shopify experience a plus
Email marketing experience a plus

What We Offer:

Health benefits
401K
Education stipend
Remote work options
Bonus plan
Annual retreat
Generous PTO and holiday schedule
Quarterly financial meetings
Open book management
Intimate team environment
Work-from-home stipend

Ready to join our team and take your digital marketing career to the next level? Apply Now!

Apply Now

Apply Now →

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