Digital Marketing Specialist

Essential Duties and Responsibilities include, but not limited to:

· Planning and Managing Content Calendar

o Keep Marketing annual calendar of activities current.

· Creating, writing, and publishing content on our social media platforms

o Create engaging content for social media channels to increase brand awareness, engagement, and traffic.

· Coordinating with graphic designer on marketing content and creating graphics in-house when appropriate.

o Creation of flyers and in-store marketing collateral

· Managing Tradeshows and Events

o Coordinate logistics and provide support for trade show events, including registration, promotional material preparation, and post-event follow-up.

Measuring and reporting on the performance of all marketing campaigns (digital / print)

o Email Campaigns, Print Ads, Web Traffic, Digital Ads

· Staying up to date on industry news

o Monitoring marketing trends as well as keeping an eye on competitive companies in the marketplace.

o Monitor all social media platforms for trending news, ideas, and feedback.

Supporting the marketing team in daily administrative tasks.

Required Skills and Experience:

· Bachelor’s degree (or equivalent) in marketing, advertising, or communications

· At least 6 – 8 years of experience in content management, creative writing, and managing email and social media campaigns.

· Excellent Microsoft Platform skills

· Experience with design platforms (Canva/InDesign)

· Experience with CRM systems preferred.

· Experience working in a fast-paced environment with constant changes.

· Detail-oriented and deadline focused with an intense attention to detail.

· Must be a self-starter and able to independently move projects

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