Digital Marketing Specialist

Alarm.com is seeking a dynamic and innovative Digital Marketing Specialist to join our marketing team. In this pivotal role, you will leverage your expertise in web content management, search engine optimization, and A/B testing to drive impactful digital marketing strategies. The ideal candidate thrives in a fast-paced environment, is detail-oriented, and is adept at managing multiple projects with competing priorities while delivering exceptional results. Responsibilities include updating and managing web content using CMS tools (e.g., WordPress, Craft), creating, editing, and optimizing content for web pages ensuring alignment with brand guidelines and SEO best practices, collaborating with the marketing team to plan and implement content calendars, designing and executing A/B optimization tests to increase the effectiveness of various marketing strategies, landing pages, and user experiences, monitoring and analyzing content performance metrics to provide actionable insights that drive continuous improvement and higher conversion rates, utilizing Google Analytics to track and report on site performance, conducting keyword research and implementing on-page and off-page SEO strategies, performing ongoing keyword discovery and expansion, optimizing website content and structure to improve visibility in AI-driven search results, utilizing SEO tools such as Google Search Console, SEMrush, or Ahrefs to monitor and improve site performance, collaborating with team to develop and implement targeted email marketing campaigns, monitoring and analyzing email campaign performance metrics, providing insights and recommendations to optimize future campaigns and improve engagement rates, and other duties as assigned. Requirements include 3+ years of experience in digital marketing, SEO, and content management, hands-on experience with SEO tools and A/B testing platforms, excellent written and verbal communication skills, certifications in Google Analytics (preferred), and experience with project management tools like JIRA and Confluence. Nice to have knowledge includes AI algorithms and tools to enhance search engine rankings and email marketing experience including creating campaigns, analyzing performance data, and optimizing strategies. Note that sponsorship of new applicants for employment authorization or any other immigration-related support is not available for this position at this time. Alarm.com values working together and collaborating in person, with employees working from the office 4 days a week.

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