Digital Marketing Specialist

We are looking for an experienced Digital Marketing Specialist to join our team on a contract basis in Washington, District of Columbia. This role focuses on leveraging Salesforce Marketing Cloud to drive impactful automation strategies and deliver measurable results. The ideal candidate will have a strong background in digital marketing, particularly within the nonprofit, association, or education sectors.Responsibilities:• Manage and optimize the Salesforce Marketing Cloud platform to enhance marketing automation capabilities.• Collaborate with designers, developers, and project managers to execute programmatic and operational initiatives.• Conduct comprehensive audits and assessments to identify opportunities for improving marketing automation workflows.• Develop and implement data strategies, including member segmentation profiles and integration approaches.• Create and execute high-impact automation workflows, ensuring baseline performance metrics are met.• Design and conduct A/B testing to improve productivity, conversion rates, and campaign effectiveness.• Implement advanced segmentation and dynamic content personalization strategies based on behavioral data.• Develop membership automation strategies such as personalized renewal campaigns, onboarding sequences, and re-engagement initiatives.• Build analytics dashboards to track marketing performance, member engagement, and predictive metrics for acquisition, retention, and growth.• Document standard operating procedures and provide cross-training to enable marketing team members.

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